REAL ESTATE RENDERING FOR US DEVELOPERS: 3D RENDERS AND VIDEO

3D renders and video for US real estate developments

We don’t sell pretty renders.
We sell visual tools that hold your price per square foot.
37 years. 300+ developments. We’ve worked for HOK in Saint Louis and César Pelli in Santa Monica.

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Your renderings look exactly like everyone else's

That’s not a design problem. It’s a pricing problem.

When a buyer can’t tell your development from the three others they toured that weekend, the only thing left to compare is price. And you lose that comparison every time, no matter how good the architecture is.

Nobody is going to pay a premium for a building they’ve already seen four times this month.

Renders and video that persuade, not decorate

3D renders

Images built so the buyer sees what justifies the number on the price sheet — not a catalogue of rooms.
We choose the viewpoints and the light that carry your argument, and cut whatever doesn’t sell.

Real estate video

Video puts the buyer inside the home before there is a home.
Fewer questions.
Fewer tours that go nowhere.
Fewer weeks sitting on the fence.

We've worked in the US before, and for people who don't settle

HOK, Saint Louis. César Pelli, Santa Monica.

We’re not a rendering farm. We don’t compete on price or on how fast we can push out images. We compete on whether your development sells sooner and closer to asking.

Being in Spain has never cost a client a thing. It’s saved a few of them money.

Juan Gayarre with César Ramos and Pablo Rapún, the GAYARRE team

A small bespoke tailor,
not an off-the-rack studio

Three people who have worked together for years. Eight projects a year. Each one treated as if it were the only one.

If you need forty renderings by Friday, we’re the wrong studio.

There are hundreds who’ll take that call.

Developments that sold sooner and at a higher price

Some of our work.
They’re not here because they’re pretty — they’re here because they worked: they helped their developer sell sooner and at a premium.

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Testimonials

What our clients say

“Their ability to show the strengths of a project through video turns their work into a tool of persuasion — a tool of seduction.”

Two men are sitting together, smiling and looking in different directions. One of them is holding a pen and appears to be in conversation. The image is in black and white, and both are wearing collared shirts and jumpers, evoking the collaborative energy often seen in depictions of A-cero’s architects. Two men are sitting together, smiling and looking in different directions. One of them is holding a pen and appears to be in conversation. The image is in black and white, and both are wearing collared shirts and jumpers, evoking the collaborative energy often seen in depictions of A-cero architects.

Joaquín Torres and Rafael Llamazares
A-cero architects

The Process

Before we touch the 3D, we define the value of your difference

We don’t start by modeling.
We start by asking what makes your development unique.
That’s the step that separates a visual that sells from one that merely describes.

To achieve this, we use our own method: the G System.

1

MEETING

We understand your situation.
If we can’t help,
we’ll tell you.

2

PROPOSAL

Made to measure.
No fees.

3

G SYSTEM

Detailed buyer profile,
with data.

4

PRODUCTION

All in-house.
One team,
one approach.

5

DELIVERY

On time.
No surprises.

FAQ

Yes. We’ve delivered work for HOK in Saint Louis and César Pelli in Santa Monica, plus projects across Europe and the Gulf.

We’re based in Spain. In thirty-seven years, that has never cost a client anything — not a deadline, not a revision round, not a misunderstanding. Most of our clients have never met us in person.

What matters isn’t where we sit. It’s whether the images do their job.

You send the drawings, the materials and whatever commercial information you have. We ask a lot of questions at the start — more than you’re probably used to.

Then we tell you what we’d produce and why. Two rounds of revisions in the early stage, when changes are cheap.

Time zones have never been the problem. Vague briefs are.

They start with the software. We start with the buyer.

Before anything gets modeled, we define who has to want this development and what would make them want it. That decides which views get made, which don’t, and what each image is supposed to accomplish.

Most studios take your shot list and execute it well. We question the shot list first. That’s the whole difference, and it’s the reason the images end up doing something other than sitting on a website.

More than a rendering farm. Less than one month of carrying costs on a development that isn’t selling.

We don’t publish a price list because we don’t sell images by the unit. The scope depends on what your development needs to communicate and where it is in the sales process.

Tell us what you’re building and you’ll have a number.

Usually, yes — and it often saves time and money.

Send us what you have and we’ll tell you honestly whether it’s worth building on or whether starting clean would cost you less in the end. Sometimes the model is solid and only needs the work that actually sells: light, materials, atmosphere, life.

Same goes for renderings you already paid for. Before you write them off, let us see how far they can be pushed.

Your next development can sell sooner

Tell us what you’re building and we’ll tell you straight whether we can help. If we can’t, we’ll say so.

or email us at juan@gayarre.eu