Lauredal, Gijón

Twenty-four images paid for from another studio. Out came twenty-four that tell one single building, and a video that didn’t exist.

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LAUREDAL-PORTADA

The Project

YEAR

2026

LOCATION

Gijón

TIPOLOGY

Apartment buildings

CLIENT

csb promociones inmobiliarias

SERVICES

vIdeo, image

YEAR

2026

LOCATION

Gijón

TIPOLOGY

Apartment buildings

CLIENT

csb promociones inmobiliarias

SERVICES

vIdeo, image

The starting point

Lauredal’s developer already had the images done:

twenty-five, previously commissioned from another studio. None of them was bad. What failed was between them.

The finish wasn’t the same across all of them, several viewpoints were repeated without adding anything, and the set didn’t quite read as a single project.

A buyer doesn’t judge images one by one. They see them in a row, and what they read in that sequence is the product.

IMAGES SUPPLIED BY THE CLIENT

Vista aérea de LAUREDAL, con bloques residenciales, edificios modernos, zonas verdes y la costa al fondo — render facilitado por el cliente
Edificio residencial contemporáneo de varias plantas junto a una zona ajardinada, con fachadas blancas y grises, balcones y árboles en primer plano, correspondiente a LAUREDAL — render facilitado por el cliente
Complejo residencial LAUREDAL con fachadas de varios niveles, balcones, jardín comunitario, senderos y pérgola con mesas — render facilitado por el cliente
URBANIZACION 2
LAUREDAL, patio ajardinado entre edificios con personas sentadas alrededor de una mesa, mobiliario exterior, plantas y sombrillas — render facilitado por el cliente
Edificio residencial LAUREDAL de varias plantas con balcones y grandes ventanales, jardín comunitario con piscina y personas — render facilitado por el cliente
URBANIZACION 7
Zona ajardinada de LAUREDAL con piscina, tumbonas, senderos, vegetación y edificios residenciales al fondo — render facilitado por el cliente
EXTERIOR 3
Edificio residencial contemporáneo de varias plantas junto a una avenida arbolada, con balcones, ventanas iluminadas y vehículos, perteneciente a LAUREDAL — render facilitado por el cliente
LAUREDAL, edificio residencial con balcones y terrazas frente a una piscina iluminada, tumbonas y zonas ajardinadas — render facilitado por el cliente
LAUREDAL, patio ajardinado con pérgola, mesas y sillas, rodeado de setos y frente a un edificio residencial — render facilitado por el cliente
Terraza cubierta de LAUREDAL con una persona sentada, mobiliario exterior, plantas, vistas urbanas y una carretera — render facilitado por el cliente
Dormitorio luminoso de LAUREDAL con cama de tonos beige y azul, mesillas, cuadros, escritorio junto a la ventana y vistas urbanas — render facilitado por el cliente
Baño del proyecto LAUREDAL con ducha acristalada, inodoro, lavabo suspendido, espejo redondo, plantas y suelo de madera — render facilitado por el cliente
Baño de LAUREDAL con lavabo sobre mueble de madera, ducha acristalada, inodoro, banco con planta y toallero en las paredes revestidas — render facilitado por el cliente
Salón y cocina abierta de LAUREDAL con sofá gris, mesa de centro blanca, ventanales y vistas a un paisaje verde — render facilitado por el cliente
Salón y comedor de LAUREDAL con sofá gris, mesa de centro de cristal, alfombra verde, grandes ventanales, plantas y cuadro colorido — render facilitado por el cliente
Sala de reuniones de LAUREDAL con mesa de madera, sillas, plantas, aparador y zona de espera — render facilitado por el cliente
Interior infantil de LAUREDAL con tiendas de campaña, juguetes, estanterías, mesas, sillas, plantas y grandes ventanales — render facilitado por el cliente
Gimnasio interior de LAUREDAL con máquinas de ejercicio, pesas, colchonetas y ventanales — render facilitado por el cliente
Salón comunitario de LAUREDAL con sofás, butacas, mesas, cuadros, zona infantil y acceso a un espacio exterior — render facilitado por el cliente

The ones we received

A set of images that serve a basic purpose, but whose quality or power to seduce fell short of what the development needed.

No need to demonise them.

We have to see what we can do with them.

IMAGES DELIVERED TO THE CLIENT

lauredal-gijon-exterior-dron-render-gayarre
lauredal-gijon-exterior-edif-render-gayarre
lauredal-gijon-exterior-detalle-render-gayarre
lauredal-gijon-urb-general-render-gayarre
lauredal-gijon-jardin-privado-render-gayarre
lauredal-gijon-piscina dia-detalle-render-gayarre
lauredal-gijon-urb-pisc-render-gayarre
lauredal-gijon-piscina-render-gayarre
lauredal-gijon-exterior-atardecer-render-gayarre
lauredal-gijon-exterior-anochecer-render-gayarre
lauredal-gijon-piscina-noche-render-gayarre
lauredal-gijon-urb-general2-render-gayarre
lauredal-gijon-terraza-render-gayarre
lauredal-gijon-dorm-general-render-gayarre
lauredal-gijon-aseo-gayarre
lauredal-gijon-baño-render-gayarre
lauredal-gijon-salon-abierto-render-gayarre
lauredal-gijon-salon-general-render-gayarre
lauredal-gijon-cow-detalle-render-gayarre
lauredal-gijon-ludoteca-general-render-gayarre
lauredal-gijon-gim-detalle2-render-gayarre
lauredal-gijon-zsocial-detalle-render-gayarre

How far we took them

Images that stop looking like a correct representation and start conveying better the quality, the atmosphere and the life you want associated with the development.

And, on top of that, using those images to generate a video you didn’t have.

see all the delivered images >

This project combines 3D renderings and 3D video for property developments.

New project for CSB promociones inmobiliarias, in partnership with Atalaya

This project combines 3D renderings and 3D video for property developments.

New project for CSB promociones inmobiliarias, in partnership with Atalaya.

I don’t expect you to agree, but I’d love to be wrong.

IMAGES SUPPLIED BY THE CLIENT

Vista aérea de LAUREDAL, con bloques residenciales, edificios modernos, zonas verdes y la costa al fondo — render facilitado por el cliente
Edificio residencial contemporáneo de varias plantas junto a una zona ajardinada, con fachadas blancas y grises, balcones y árboles en primer plano, correspondiente a LAUREDAL — render facilitado por el cliente
Complejo residencial LAUREDAL con fachadas de varios niveles, balcones, jardín comunitario, senderos y pérgola con mesas — render facilitado por el cliente
URBANIZACION 2
LAUREDAL, patio ajardinado entre edificios con personas sentadas alrededor de una mesa, mobiliario exterior, plantas y sombrillas — render facilitado por el cliente
Edificio residencial LAUREDAL de varias plantas con balcones y grandes ventanales, jardín comunitario con piscina y personas — render facilitado por el cliente
URBANIZACION 7
Zona ajardinada de LAUREDAL con piscina, tumbonas, senderos, vegetación y edificios residenciales al fondo — render facilitado por el cliente
EXTERIOR 3
Edificio residencial contemporáneo de varias plantas junto a una avenida arbolada, con balcones, ventanas iluminadas y vehículos, perteneciente a LAUREDAL — render facilitado por el cliente
LAUREDAL, edificio residencial con balcones y terrazas frente a una piscina iluminada, tumbonas y zonas ajardinadas — render facilitado por el cliente
LAUREDAL, patio ajardinado con pérgola, mesas y sillas, rodeado de setos y frente a un edificio residencial — render facilitado por el cliente
Terraza cubierta de LAUREDAL con una persona sentada, mobiliario exterior, plantas, vistas urbanas y una carretera — render facilitado por el cliente
Dormitorio luminoso de LAUREDAL con cama de tonos beige y azul, mesillas, cuadros, escritorio junto a la ventana y vistas urbanas — render facilitado por el cliente
Baño del proyecto LAUREDAL con ducha acristalada, inodoro, lavabo suspendido, espejo redondo, plantas y suelo de madera — render facilitado por el cliente
Baño de LAUREDAL con lavabo sobre mueble de madera, ducha acristalada, inodoro, banco con planta y toallero en las paredes revestidas — render facilitado por el cliente
Salón y cocina abierta de LAUREDAL con sofá gris, mesa de centro blanca, ventanales y vistas a un paisaje verde — render facilitado por el cliente
Salón y comedor de LAUREDAL con sofá gris, mesa de centro de cristal, alfombra verde, grandes ventanales, plantas y cuadro colorido — render facilitado por el cliente
Sala de reuniones de LAUREDAL con mesa de madera, sillas, plantas, aparador y zona de espera — render facilitado por el cliente
Interior infantil de LAUREDAL con tiendas de campaña, juguetes, estanterías, mesas, sillas, plantas y grandes ventanales — render facilitado por el cliente
Gimnasio interior de LAUREDAL con máquinas de ejercicio, pesas, colchonetas y ventanales — render facilitado por el cliente
Salón comunitario de LAUREDAL con sofás, butacas, mesas, cuadros, zona infantil y acceso a un espacio exterior — render facilitado por el cliente

The ones we received

A set of images that serve a basic purpose, but whose quality or power to seduce fell short of what the development needed.

No need to demonise them.

We have to see what we can do with them.

IMAGES DELIVERED TO THE CLIENT

lauredal-gijon-exterior-dron-render-gayarre
lauredal-gijon-exterior-edif-render-gayarre
lauredal-gijon-exterior-detalle-render-gayarre
lauredal-gijon-urb-general-render-gayarre
lauredal-gijon-jardin-privado-render-gayarre
lauredal-gijon-piscina dia-detalle-render-gayarre
lauredal-gijon-urb-pisc-render-gayarre
lauredal-gijon-piscina-render-gayarre
lauredal-gijon-exterior-atardecer-render-gayarre
lauredal-gijon-exterior-anochecer-render-gayarre
lauredal-gijon-piscina-noche-render-gayarre
lauredal-gijon-urb-general2-render-gayarre
lauredal-gijon-terraza-render-gayarre
lauredal-gijon-dorm-general-render-gayarre
lauredal-gijon-aseo-gayarre
lauredal-gijon-baño-render-gayarre
lauredal-gijon-salon-abierto-render-gayarre
lauredal-gijon-salon-general-render-gayarre
lauredal-gijon-cow-detalle-render-gayarre
lauredal-gijon-ludoteca-general-render-gayarre
lauredal-gijon-gim-detalle2-render-gayarre
lauredal-gijon-zsocial-detalle-render-gayarre

How far we took them

Images that stop looking like a correct representation and start conveying better the quality, the atmosphere and the life you want associated with the development.

And, on top of that, using those images to generate a video you didn’t have.

see all the delivered images >

This project combines 3D renderings and 3D video for property developments.

New project for CSB promociones inmobiliarias, in partnership with Atalaya

This project combines 3D renderings and 3D video for property developments.

New project for CSB promociones inmobiliarias, in partnership with Atalaya.

What the RE Developer achieved

Starting from scratch meant modelling again, rendering again and post-producing again a project that had already been paid for.

Months and budget all over again to end up in the same place.

Lauredal didn’t go down that road. It came in through Level 1, the one applied when the starting point is images that already exist.

From that material came twenty-four images with the same level of finish and the same visual language: the coworking space, the gym and the living room of a home now read as parts of the same building.

Viewpoints that added nothing were corrected, detail shots were added where the project called for them, and from the same material came a minute-and-a-half video that didn’t exist before.

The developer didn’t throw away what they had already paid for.

They went to market with twenty-four images and a video that tell Lauredal with one level of finish and one argument.

What the customer says

I had some earlier images of the building that didn’t do the project justice. I commissioned GAYARRE to improve them and bring them up to photorealistic quality, and what they gave back was a building that already looks built: a realistic, appealing image made to sell, ready to put in front of a buyer. And without touching the design. The project stayed ours; it simply looks the way it really is now.

What I value most is what they saved me. They understood the project and used good judgment about what needed to be shown. They delivered fast, and I never had to chase them over the details.

I recommend them to anyone with a good project in hand and images that fall short of it.

Architect Director
Eloy Calvo Carvajal

Does your project need something like this?

We talk and see which approach makes the most sense.

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