Brilliant reflection by Luis Coloma. If you work in real estate marketing, these phrases sound all too familiar. “Then we review the renderings.”“Then we see if we need to improve them”“Then we invest more in visualization with another company” And before you know it… the leads don’t convert, the marketing is delayed and the apartments

Developer, put yourself in the buyer’s shoes (by the way, highly recommended daily exercise): you are thinking of buying an apartment and have started to look around. The first thing you see are the renderings of the project. But, instead of getting excited, you feel that something is missing. The renderings are beautiful, yes, but

so that they only remember you In real estate, developers compete on price, location and design, but in the end, the customer remembers only one thing: how you made him feel. You can have the best floor, the best marketing and the best sales team,but if the client does not associate their experience with you,

Years ago I read this quote by Ansel Adams, a legendary photographer, that got me thinking. And although it may seem a simple reflection, that idea has guided my work ever since. Because the same applies to the visualization of real estate projects. It all depends on where you place yourself to look at things.

There’s a new trend that I think is amazing and will leave you wondering if it might have something in common with your business. It’s called hobbyhorsing. It comes from Finland and consists of riding horses… stick horses. Yes, as you hear it. A stick horse, serious competitions, and even people who take it too

If all the RE Developers hired us,the Marketing Directors would be unemployed. Our visualizations are so brutal that they sell themselves…well, almost. Why do you need someone planning endless campaigns when one of our videos will blow your clients’ minds? Immediate visual impact Forget boring brochures and mediocre renderings.With our videos, clients see the project

This famous phrase of Saint Teresa of Jesus has special relevance in the real estate world. To paraphrase from respect, I can assure you that whoever visualizes a project properly leads his client to where he is interested in taking him. Selling a development is a challenge: Sell the customer something that he will have

Today, a developer came to see me in desperation. He told me how he had built contemporary and functional apartments, but was unable to sell them at the desired rate. “I did good buildings,” he said,“but the market doesn’t listen to me. It’s not fair. Buyers don’t see the real value of my development. I

I have worked with many real estate developers over the years, and if there is one thing I have learned, it is that in their eagerness to close sales and accumulate profits, they sacrifice what is most valuable: your well-being At first, it looks like a numbers game. The more apartments you sell, the closer

The Duende Building in Zaragoza, shrouded in legends and mysteries, offers crucial lessons for real estate developers. But what is most interesting is not only what happened, but why it is still relevant. The paranormal phenomenon of the goblin, who spoke from the walls, turned the building into a focus of attention. Although it was

Almost none of them recommend me to their competitors. Do you know why? Because they don’t want me to work for others and thus achieve the chimera that I only have availability for them. That’s why I have no choice but to self-promote.

Do you think that making only still images of your real estate project is going to make your buyers fall in love? Spoiler: They won’t. Many real estate developers still believe that a couple of still images are enough to capture the attention of buyers and sell their apartments.But that belief is outdated. The problem