There’s a new trend that I think is amazing and will leave you wondering if it might have something in common with your business. It’s called hobbyhorsing. It comes from Finland and consists of riding horses… stick horses. Yes, as you hear it. A stick horse, serious competitions, and even people who take it too
If all the RE Developers hired us,the Marketing Directors would be unemployed. Our visualizations are so brutal that they sell themselves…well, almost. Why do you need someone planning endless campaigns when one of our videos will blow your clients’ minds? Immediate visual impact Forget boring brochures and mediocre renderings.With our videos, clients see the project
This famous phrase of Saint Teresa of Jesus has special relevance in the real estate world. To paraphrase from respect, I can assure you that whoever visualizes a project properly leads his client to where he is interested in taking him. Selling a development is a challenge: Sell the customer something that he will have
Today, a developer came to see me in desperation. He told me how he had built contemporary and functional apartments, but was unable to sell them at the desired rate. “I did good buildings,” he said,“but the market doesn’t listen to me. It’s not fair. Buyers don’t see the real value of my development. I
I have worked with many real estate developers over the years, and if there is one thing I have learned, it is that in their eagerness to close sales and accumulate profits, they sacrifice what is most valuable: your well-being At first, it looks like a numbers game. The more apartments you sell, the closer
The Duende Building in Zaragoza, shrouded in legends and mysteries, offers crucial lessons for real estate developers. But what is most interesting is not only what happened, but why it is still relevant. The paranormal phenomenon of the goblin, who spoke from the walls, turned the building into a focus of attention. Although it was
Almost none of them recommend me to their competitors. Do you know why? Because they don’t want me to work for others and thus achieve the chimera that I only have availability for them. That’s why I have no choice but to self-promote.
Do you think that making only still images of your real estate project is going to make your buyers fall in love? Spoiler: They won’t. Many real estate developers still believe that a couple of still images are enough to capture the attention of buyers and sell their apartments.But that belief is outdated. The problem
(article previously published in March 2023) Selling real estate is a process that takes time and effort, especially if it is a development that has not yet been built. However, there is a very powerful tool that can help speed up the sales process: the VIDEO. In this article, I will introduce you to the
This fact is sure to bring a smile to your face. You are already enjoying your well-deserved vacation from today and you will think (if you are a good person): “Poor Juan! While I’m at the beach, he has all of August left with the heat of Zaragoza.” Seen this way, it could be overwhelming.
Are youlooking for images of your project that has not yet been built? Let me guess: all of them guarantee the lowest price and claim to be the most professional. They tell you that they have the best service and the highest quality. Good for them! But, let’s be honest, do you really want to
Awakening the desire for change is one of the most powerful tools you have. If you can make your customer see a better future in your project, the sale is almost guaranteed. 80% of purchasing decisions are driven by the desire to improve life. Are you surprised? It shouldn’t. We’re not just talking about selling
Every time I post here, it’s not just for the sake of it. It’s because a property developer has dropped a soundbite, raised a question or made one of those mistakes that actually cost money. This visual property marketing blog exists to spare you some of those setbacks, not to flood the internet with ‘inspirational’ content.
If you’re looking for posturing, empty platitudes and yet another article on ‘the importance of home staging’, this isn’t the place for you.
This visual property marketing blog exists to help you sell faster. Here, we speak plainly about what happens when a development is poorly presented:
leads that don’t come back, viewings that don’t convert, campaigns that drag on and budgets that are blown whilst the competition sells first.
Everything you read here stems from three things:
1. Over 37 years of observing how off-plan properties are sold.
2. Real conversations with developers who have a lot at stake with every new development.
3. Constant testing with images and videos to see what really triggers the decision to buy.
You won’t find any generic theory on digital marketing.
You’ll find specific examples:
why one video works and another doesn’t, how a single image can change perceptions of price, what happens when you try to cut corners on ad placement and end up paying for it in discounts, or how to align your campaigns with a system that identifies the ideal customer for each promotion and tailors the ad placement to that profile.
My aim with this blog is simple: to help you understand how to use ad placement to your advantage to sell sooner, with less sales friction and without relying on ‘let’s see if we get lucky with the campaign’.
We’ll be discussing 3D videos, images, AI used effectively (not just as a gimmick) and, above all, decision-making: what to choose at each stage of the marketing process to avoid wasting money.
Visual property marketing, explained without filters, without unnecessary technical jargon and without repeating the industry’s clichés.
If anything you read here helps you avoid a mistake in your next property development, the blog will have served its purpose.