Brilliant reflection by Luis Coloma.
If you work in real estate marketing, these phrases sound all too familiar.
“Then we review the renderings.”
“Then we see if we need to improve them”
“Then we invest more in visualization with another company”
And before you know it… the leads don’t convert, the marketing is delayed and the apartments remain unsold.
On the real estate worldthe “after” is very expensive
Every day that passes without your development having renders that make people fall in love, you are losing buyers. Because the competition doesn’t wait.
Because the customer goes with the one who impacts him first.
✔ A good 3D makes up their mind sooner.
✔ A mediocre render makes them hesitate more.
✔ Doing nothing makes them go to another development.
Either you do it now, or you never do it at all.
If you keep waiting, if you keep leaving key decisions for “later”, you know where your development will end up: in the “never” place.
Promoter,
how many sales do you do you think have been lost by waiting too long?