FAQ

Frequently Asked Questions

These FAQs about property viewings answer the most common questions from developers and clients who work with us.

Many questions can also be answered by reading testimonials.

If you’re still unsure…

…I’ll try to answer you

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Our work is for three types of people:

  1. Real estate developers who want to sell their properties faster.
  2. Real estate developers who want to sell their properties better. These are not the same thing.
  3. Architects who want to make a great impression on their developer clients and are willing to take on this investment.

And it’s strongly discouraged if…

  • You’re looking for the cheapest possible solution to start selling with “something.”
  • You’ve already had renderings done for you, but you want something better at a lower cost.

In those cases, this isn’t the company for you. And that’s okay—we don’t work with everyone.

Initial meeting to understand your case → customized proposal → definition of the ideal buyer using the Gi System → in-house production → on-time delivery.
No intermediaries at any stage.
If you’d like to see it in detail, here’s the complete process.

It’s not in my plans…for now.

If we’re talking about your project, yes, without restrictions.

The law requires that images be displayed with attribution to the author—something like “Image: © GAYARRE” is sufficient. If you’re referring to projects from other clients, we would need to review the case and obtain their approval.

No problem at all.

We’ve worked for clients all over the world — HOK in Saint Louis, Cesar Pelli in Santa Monica.

Not meeting in person has never been an obstacle to achieving results. [See testimonials →]

We don’t have fixed rates to compare.

Every quote is tailored to your campaign’s specific needs.

If you’re looking to compare prices on a like-for-like basis, we probably aren’t the best option for you.

If you’re looking to understand what return you can expect, we’d be happy to discuss that with you.

Believe me, I’d love to, but we can’t accommodate every collaboration request we receive.

We only take on a maximum of 8 projects a year.

We guarantee that our clients receive excellent service, and to ensure this, we’re the ones who assess whether we can work together.

If you’re looking for a quote to compare with other options,
I’ll need to speak to you before I can send it to you.

If you want to invest in our services and you’re the decision-maker,
book a meeting with me.

It depends on each project.

There’s no money-back guarantee, but there’s no need for one.

The process is designed so that you can check each stage before moving on to the next.

You won’t reach the end with any surprises — any surprises are ironed out right at the start.

1. I will send you an email with some questions about your project, your expectations, the services you initially require, the spaces to be visualised, your schedule, and the budget you plan to allocate to my services.

2. Once I have understood your needs, I will study your project carefully and let you know if I can help.

3. If so, and we are in agreement, we will hold a brief video conference.

4. I will then send you a simple PRELIMINARY QUOTE setting out the dates and costs.

5. If you are happy with this, you will receive a detailed FORMAL PROPOSAL for your signature.

Initial meeting to understand your requirements → bespoke proposal → defining your ideal buyer using the Gi System → in-house production → on-time delivery.
No middlemen at any stage.
If you’d like to see the details, here’s the full process.

The complete project in DWG format, including our technical specifications, a description of materials, vegetation and photographic references.

We’ll send you a detailed checklist to ensure nothing is missing.

Starting with incomplete information always costs both of us more time and money.

I wouldn’t recommend it.

We’ve learnt that projects we wait to have fully defined always end up taking longer than those we start with incomplete information. It seems paradoxical, but that’s how it is. Define the project as best you can — then let’s get on with it.

Smooth and direct.

We work with remote clients as if they were right next to us — the marketing director, the architect and the developer always know exactly where we’re at. It’s one of the things our repeat clients value most.

Two, or three at most.
We’re reasonable and expect the same from you.
The process is designed so that you pass each stage before moving on to the next, so by the time we reach the end, there’s usually nothing left to change.

Yes, but they involve extra time and cost. In practice, it rarely comes to that – if we both do our homework during the process, the final video is the one you’ve already approved in still images. Surprises at the end are a sign that something went wrong earlier on.

No.

We are contracted to produce images and video, not to transfer the intermediate files. The 3D models, textures and scenes are the property of GAYARRE infografía. What you receive is the agreed final material, in the agreed resolution and format.

Yes. Tell us what you need and we’ll let you know if it makes sense to work with us.

The most important thing.
Detailed modelling alone does not guarantee a good visual result, but without it, it is impossible to achieve one.
It is one of the key factors in achieving an excellent final result.

Our library is extensive and has always met the most demanding needs of our customers.

If you need something very specific, we will tailor it to your requirements for an additional charge.

There are four conditions to be met before we begin:

a signed proposal, the first payment (10%), full delivery of the project one week before the agreed date, and the second payment (40%).

Once all four conditions have been met, we will start on the agreed date.

No exceptions — and in return, we won’t make any exceptions regarding delivery deadlines either.

It depends on the project, but we’re significantly faster than the industry standard.

In many cases, it takes clients longer to review the work than it does us to produce it.

We agree on the exact deadlines in the proposal — and we stick to them.

It depends on the complexity, but since we introduced the new production tools, we’ve halved our turnaround times.

The specific deadlines are set out in the proposal. What remains unchanged is that we always meet them.

First, you need to ask yourself a few questions:

Where will your presentation be shown? Is it for online viewing? Is it for a screening in a venue? Is it for a site hoarding? Or does the hoarding need to be visible from the road?

Each medium has its own optimal format and resolution.

We usually deliver images in 4K, but if required, we can provide them in 16K.

Each project has its own values ​​and requires a specific number of images to highlight them.

We’ll analyze it together. The minimum we accept is 5 images.

It depends on the complexity.

A palace’s living room is not the same as an IKEA storefront—and vice versa.

As a guideline, assume they will cost similarly, and then we’ll adjust.

Of course. We’ve been doing this for architects worldwide for over 30 years.

We know what’s needed depending on the type of jury and the presentation format.

If the project is in Zaragoza, yes.

If it’s elsewhere, we coordinate with a professional photographer, giving them precise technical instructions to ensure the photos align perfectly with the 3D model. The quality of the base photograph directly impacts the final result.

The cost decreases progressively if the additional images are of the same space or building with the same lighting conditions.

Typically in 4K, which is the current standard for web, social media, and sales channels.

If the project requires higher resolutions or special formats, we’ll consider it.

The channel determines the resolution—and we agree on that before production.

It depends primarily on the number of spaces to be displayed.

The minimum duration we accept is 60 seconds—anything shorter than that makes it impossible to create a compelling visual narrative.

Always.

Many studios deliver the video straight from the render.

We can’t do that—post-production is where the work goes from technically correct to emotionally effective. And that’s precisely what makes it work.

Yes, and with AI, the result is becoming increasingly natural and convincing. Real people are integrated into the 3D environment, with believable movement. It’s one of the tools that most helps buyers imagine themselves living in the space.

Yes, and it’s one of the most effective resources when location is a key selling point.

We conduct the flights with a certified professional pilot—all within the same process, without external coordination.

The 3D building is then integrated over the live footage.

What I’m about to tell you is beyond dispute:

Using video to sell your property is the smartest and most effective investment you can make.

Video is for three types of people:

Real estate developers who want to sell their properties faster.

Real estate developers who want to sell their properties better. It’s not the same thing.

Architects who want to make a great impression on their developer clients and suggest making this investment.

And it’s completely inadvisable if…

You’re looking for the cheapest possible solution to start selling with “something.”
You’ve already had a video made for you, but you want something better at a lower cost.

In those cases, this isn’t the investment for you. And that’s okay—we don’t work with everyone.

AI allows us to do things that were previously impossible or prohibitively expensive: integrate real people in motion, generate variations in atmosphere and lighting in a matter of hours, and expand narrative possibilities that previously required filming.

The result isn’t more technology—it’s a greater ability to connect with the right buyer.

No. AI doesn’t know which buyer to convince or what story to tell.

That remains a matter of judgment—and judgment can’t be automated.

AI expands what we’re capable of producing. The what and the why remain ours.

It doesn’t guarantee it on its own. The entire process guarantees it: first, we define who your buyer is and what they need to feel.

Then, AI helps us produce exactly that—with more variety, faster, and more accurately than traditional methods.

Without clear direction, AI produces generic images that could be from any promotion.

Consistency is key. That’s the key word with AI. That’s the real risk.

That’s why at G, AI always responds to a predefined objective—the buyer profile, the project’s tone, the message it needs to convey. A tool without a clear purpose is worthless.

You can read our vision, our values ​​and approach to its use in G’s AI Manifesto.