OUR WORK PROCESS IN 7 PHASES
HOW WE WORK
Everything that happens from the initial call to having the material ready for use
Everything that happens from the initial call to having the material ready for use
When a developer calls me for the first time, they almost never ask about the rendering itself.
They ask something else—even if they phrase it in a dozen different ways: exactly what will happen, in what order, and what is expected of me. Underlying that question is a very reasonable fear: that image production might end up delaying the launch.
This page exists so you can arrive at our first meeting without that uncertainty. It outlines seven phases—in the order they occur—detailing what we do and what we need from you at each stage. Read through it at your leisure, and if you’re interested, we can talk.
We’ve been doing this since 1989, working with developers large and small, both in Spain and abroad. Neither size nor distance has ever been an issue. The problem, when it does arise, is always the same: starting image production before knowing exactly what those images need to convey.
Two terms that will keep coming up
Before diving into the phases, here are two terms you’ll see repeatedly—and it’s important not to confuse them.
The Level indicates where your development stands when we first speak:
you already have images (Level 1),
you’re starting production from scratch (Level 2), or
simply showing the project well isn’t enough (Level 3).
You don’t pick this from a chart; I propose the level once I understand the project you’re working on.
[See the three levels →]
The G System defines what needs to be shown and to whom before any production begins: defining the ideal client, deciding what to show, deciding how to show it, and optimizing for persuasion rather than decoration. It consists of four steps that apply across all three levels.
[Learn about the G System →]
One represents the starting point; the other, the guiding principle. That’s all you need to get started.
THE PHASES
Seven. Not one more, not one less
PHASE 1 - MEETING
First, I listen to you.
I want to know what’s happening with your promotion, where it stands, and what you *really* need—which doesn’t always match what is initially requested. If I realize I can’t help you, I’ll tell you right then and there. It saves us both money.
Then, I explain how I would approach it:
the level of quality I think your promotion needs, the visual approach that makes sense, and what I *wouldn’t* do in your situation.
And we talk about money openly—no beating around the bush—because it’s part of the job, and there’s no point in dodging it.
Based on your investment range, I guide you toward one or two solutions that actually make sense.
I won’t sell you things you don’t need:
a client who realizes halfway through that they overbought won’t come back, and I want you to come back.
You decide based on that information. No pressure, no manufactured urgency. If you need a week to think it over, take it.
If you’d prefer to arrive at the meeting with a rough idea of the investment, you can request a cost estimate beforehand. I’ll send it to you via email.
PHASE 2 - PROPOSAL
Hardly any collaboration is finalized with the very first proposal. I know that, so I don’t pretend otherwise. We take two steps.
Pre-proposal. A simple email:
the level of quality and the minimum services I think you should hire, the cost, and the timeline.
If we need to fine-tune things, we have a second video call, and that’s it.
Final proposal. If it’s a good fit, I send it to you for signature.
It clearly outlines what we’re producing, the purpose of each asset, the dates, and the terms. No random extras thrown in just for the sake of it.
I also tell you what I *wouldn’t* do. That part usually saves you more money than the rest.
PHASE 3 - KICK-OFF
This is the phase that looks like paperwork, yet it determines the outcome. Projects go off track here, not during production. I’ve seen it happen enough times not to sugarcoat it.
I need your information, and I need it to be complete. I cannot stress “complete” enough:
any piece of data missing today will come back in three weeks as a correction—and late corrections are costly. Having everything ready before the agreed date is a prerequisite for meeting the delivery deadline.
What I need—all in digital format (blueprints, photographs, or descriptions):
Exterior.
Surroundings:
materials, finishes, vegetation (types and location).
Building: finish of each exterior wall surface, terrace and entrance paving, window and door systems.
Interior—for every room we decide to visualize.
Furniture. Kitchens, appliances, and bathroom fixtures.
Walls:
paint and tiling, surface by surface. Flooring and baseboards.
Ceilings:
heights, recessed lighting coves, curtain pockets. Interior joinery.
Furniture comes from our 3D libraries. If you need specific pieces that aren’t included, we can model them to order for an additional cost—agreed upon beforehand, not after the fact.
A single point of contact.
You decide who sends us the information and who resolves technical questions along the way. Typically, the architect, the developer, and our team are involved; having others weigh in is fine, too. But ultimately, one person must make the final decision. When it isn’t clear who that is, the project moves at the pace of the slowest email response.
Payment terms.
Three installments: 10% to reserve the date on the schedule, 40% to begin production, and 50% upon delivery of the finished work.
What is needed to start.
A signed proposal, the first two payments, and the complete documentation. Once all three are in place, we begin on the agreed date.
No exceptions.
I know that sounds harsh. We are strict here so that we can be reliable later on—and we don’t cut corners on delivery deadlines, either.
Look at it the other way around:
the company that raises no objections at the start is the one that won’t be able to commit to a date later on.
PHASE 4 - THE G-SYSTEM
Before drawing a single line, we determine what your development needs to showcase and to whom. These are the four steps of the G-System. They have their own dedicated page, so I won’t repeat them here.
[Learn about the G-System →]
What matters to you about the process:
We work with existing information regarding the product, location, price, competition, and demand. If your marketing department has already defined the target buyer, we start there and validate the data; we aren’t here to redo work that has already been done well. We finalize this with you in writing, creating a dossier that serves both our work and your website, ads, and sales team’s talking points.
Not a single image is produced until that dossier is finalized.
PHASE 5 - PRODUCTION
This is where “Level” stops being just a word and the real work begins.
Level 1
We don’t open 3D software to rebuild your development from scratch. We start with your existing images, select the ones that still have potential, and enhance them: materials, lighting, décor, landscaping, people, and a sense of life. When the source material allows, we generate close-up views and transform static images into a video that didn’t exist before.
Level 2
We model the development from scratch and build every scene according to the decisions made in the previous phase.
Level 3
We also craft the narrative: characters, moments, and continuity between assets. We set a rule for ourselves here: every image must stand on its own, because buyers often see just one image—outside the context of the video and without knowing the backstory.
Drone
If the surroundings are a key selling point of the development, this is the time to take to the air. We film the site using a certified professional pilot and then insert the 3D project, creating the impression that it is already built. It requires significant technical and artistic effort.
When the surroundings sell the property, it’s worth it.
When the location is a drawback, an aerial shot simply highlights that fact—and I’ll tell you that before you pay for it. Images, video, and all other assets originate from a single source, with a team that knows from the start what each one aims to achieve. It may seem like a mere organizational detail, but it is precisely what distinguishes a campaign from a folder full of files.
FASE 6 - REVISIONS
Revisions are meant to halve the workload, not double it.
Two rounds. Plus a third only when truly necessary.
In the first round, we send you images for review. Each time we upload one, all participants receive a notification and leave comments in a written log. No one has to rely on memory to recall who said what during a call two weeks ago.
In the second round, we review textures, views, and adjustments, moving closer to the final result.
The project is validated in stages. And a rule worth keeping in mind: the cheapest revision is always the one made on time—when changing something significant still takes an afternoon rather than a week.
PHASE 7 — FINAL RENDERING, POST-PRODUCTION, AND DELIVERY
This is the final phase, where a merely competent job is distinguished from one that truly sells. Many studios skip this step. It shows.
High-resolution rendering of images and video.
Photomontages, where applicable.
We will have previously taken the necessary photographs at various times of day. Once the 3D model is aligned, the composition is fine-tuned until the integration looks authentic.
Post-production.
Color correction, atmosphere, and added elements; for video, this includes editing, pacing, and sound. A 3D animation is raw material, not a finished product. A technically flawless walkthrough can still be a boring video, and no one watches a boring video to the end.
Delivery formats.
Images in 4K, and up to 16K when the medium justifies it. Video in 1080p Full HD, and 4K when the project requires it. The intended use for each asset (website, real estate portals, sales office, social media, print, or billboards) is decided before production begins. Deciding at the end comes at the cost of cropping and reduced quality.
Voiceover is not included unless expressly agreed upon in the proposal.
Delivery.
Once the work is completed and approved, the remaining 50% is paid, and you receive the material electronically, ready for use.
At this stage, no further changes are made; the six previous phases were for that purpose. If you still require changes, we can make them, subject to a new schedule and a new quote. This is not a penalty; redoing work comes at a cost.
DEADLINES
98%
Over the past 37 years, 98% of our projects have been delivered on the agreed date.
The remaining 2% were always delayed for the same reason: missing information needed to complete the work.
That’s why we can be a bit demanding at the start. We ask for documentation. We ask questions. We confirm details. We set dates. It might seem excessive until you look at it from the other perspective: when the day comes to launch your marketing campaign, we don’t want to be the reason for any delay.
The factors that cause the most delays—in this order—are: architectural changes during production, incomplete information, and decisions that should have been finalized before work began. Note that none of these three issues relates to the rendering itself.
And a piece of advice I always give:
Starting sooner doesn’t mean finishing sooner.
Starting with everything decided does.
Take my word for it.
COPYRIGHT
You are free to use the work wherever you like: on websites, property portals, in advertising, presentations, sales offices, or on billboards.
I only ask for one thing:
that credit be given alongside the image or video. Something as simple as “Image: © GAYARRE” is sufficient.
Production files (3D models, textures, and scenes) are not included in the delivery.
What you are commissioning are the agreed-upon final assets, not access to our internal workflow.
If you need something different, please let me know before the quote is prepared, not after.
THE NEXT STEP
You already know how we work.
What you don’t know yet is what I would do with your promotion—and that isn’t something you can figure out just by reading a webpage.
Tell me what you’re working on, what stage it’s at, when you want to launch, and what your concerns are. I’ll ask you questions. We’ll look at what level makes sense, and what I would—or wouldn’t—do.
And if, by the end, I feel that GAYARRE won’t add enough value to your project, I’ll tell you that, too.
I’d rather miss out on a meeting than get involved in a project where I can’t make a difference.
First, we talk. Then, we draw conclusions.
Do you have any questions?
We can look at it together without obligation.