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If you’re looking for a way to sell apartments that’s also natural and significantly reduces your marketing time, like the best in other countries, and you don’t want to sound like all the other RE developers…

What comes next might interest you MORE…

no fluff

You may already know some of these things, but others will surprise you.

to give your marketing a new focus that goes beyond renders and effective videos…

Therefore, I invite you to subscribe for free to my mailing list

They’ll be entertaining emails, but with a little something extra.

If you get bored… no worries. Just unsubscribe and we’re still friends.

I only want people on my list who don’t think they know everything.

As the owner of this website, I, Juan Gayarre Calvo, assure you that the personal data submitted through this form will be handled solely by me. The purpose of collecting this personal data is to manage the subscription service and send you regular newsletters with information of interest to you and related services. If you wish to exercise your rights to access, correct, limit, or delete your personal data, or to file a complaint with a supervisory authority, please send an email to info@gayarre.eu. If you've read all this far, you can't imagine how much you'll enjoy my weekly emails and the guide.

This is my promise regarding the BENEFITS you will receive:

  • Improve your customer relationships by understanding their perspective.
  • Learn more about Emotional Marketing and how to leverage it to your advantage.
  • Discover how quality visuals help but aren’t the only factor.
  • Explore the keys to making your marketing stand out from the invisible to the memorable.
  • Differentiate yourself from the competition with innovative ideas that sell better.
  • Launch creative and catchy messages you never even imagined.
  • Capture your customer’s attention because it’s exactly what they need to hear.

Why would I subscribe to your damn mailing list?

I’m Juan Gayarre, the architect who will help you with a strategic visualization of your development, ensuring your clients are thrilled to buy the apartments and, on top of that, thank you.

Having gray hair brings confidence. And I have plenty of it.

Having dedicated myself to this for almost four decades has its advantages.

I’ve learned to understand how my clients have sold and continue to sell their developments.

I’ve collaborated on far more projects than you’ll ever develop.

If I were an idiot, I wouldn’t have learned a thing.

Now, I’ve decided to share those experiences.

I know how to improve the sale of your apartments, and I’ll tell you about it every week.

I also want to make it clear that I’m not infallible and I can be wrong.

If you think that’s the case, let me know. I love to talk.

How many companies do you know that have been nominated for the CG Architect Awards (known as the Oscars of archviz)?

But I won’t brag about it because this is about you, not me.

Everything I share with you each week will improve your marketing.

But don’t get too relaxed

I’ll send you top-notch to boost your marketing, but at the same time, I’ll try to sell you my services.

Or rather, make you want to hire me.

If that’s a problem for you, it’s simple: don’t subscribe.

These are some examples of my emails…

  • What would a real estate developer do with Panoramix’s magic potion?
  • Kill your promotion
  • Today I’ll tell you how a client traveled 400 km just to check if we were the team he needed
  • Creating emotion to sell a house in a Bogotá suburb is very difficult
  • Transparent words, a regrettable constant in real estate marketing
  • Everyone sees the developer as a hyena
  • I have a multiple-choice exam for you. Whoever gets a 10 wins a prize
  • The other day, I met up with my friends to play cards like we’ve always done when our wives dump us
  • In the real estate sector, there are two types of developers: those who screw up and those who sell like crazy. I know because I’ve worked with both
  • Juan hates the beach
  • 7 movies that show you what real estate developers are like (I’ll tell you the lesson each one teaches)
  • The other day I sat down with a developer client and we crunched some big numbers…
  • Developer, I think I know where you buy your suits to look so elegant

What my subscribers are saying

“The ability to showcase the project’s strengths through their videos makes them a tool of persuasion, a tool of seduction.”

Joaquín Torres and Rafael Llamazares, A-cero architects

“Having GAYARRE to help us visualize our projects gives us security and a real return on investment.”

Marta Aznarez, Marketing Director, Gestión Común

“They maximize the perceived value of our developments. This is the kind of recommendation I wouldn’t want my competitors to read.”

María José Florenciano, Marketing Director, Urbincasa

And if that wasn’t enough, if you sign up to my mailing list for free,
I’ll give you something that’ll be just the ticket

(It will be useful even if we don’t collaborate with you)

80 real quotes, taken from the websites of the 30 best-selling property developers in Spain.
They’re still using them, but you don’t have to copy them.

A vague phrase sounds like something but says nothing.

The buyer reads it, moves on, and you lose their attention without knowing why.

We have audited the websites of Spain’s 30 leading property developers. We have compiled the 80 most damaging phrases, classified them into 8 categories and explained —one by one— why each one works against you.

The document does not identify any developers or developments. It is not an exercise in pointing fingers: it is a guide to avoid repeating the same mistakes.

LM BOOK 80 FRASES VERTICAL

The 80 phrases your real estate communications shouldnever include

and which are currently used by the best-selling property developers in Spain.
They believe they work for them, but not for you.

As the person responsible for this website, I, Juan Gayarre Calvo, assure you that the personal data submitted via this form will be processed solely by me. The purpose of collecting this personal data is to manage the subscription service and to send out regular newsletters containing information of interest to you and details of related services. If you wish to exercise your rights to access, correct, restrict or delete your personal data, or to lodge a complaint with a supervisory authority, please send an email to info@gayarre.eu If you’ve read all this, you can’t even imagine how much my weekly emails and the guide will entertain you.