Today, a developer came to see me in desperation. He told me how he had built contemporary and functional apartments, but was unable to sell them at the desired rate.
“I did good buildings,” he said,
“but the market doesn’t listen to me. It’s not fair. Buyers don’t see the real value of my development. I don’t know what to do.”
I waited a few seconds and asked him:
-Why are you coming to me?
Why didn’t you think about architectural visualization before?
He hesitated:
-Juan… I need your renderings. Your animation. Your magic.
-Magic, you say. And yet, did you call me before you started? Did you show respect for the power of my videos?
You didn’t even call me“Godfather of architectural visualization services”
The promoter understood. He lowered his head and muttered:
-Please, Gayarre, help me sell.
I scratched my face slowly like Don Vito and told him:
-I will, but remember: it’s not a matter of magic, it’s a matter of vision.
Someday, perhaps, I will ask you for a favor:
to speak of my services to another in need of visual justice. Until then, accept this as a gift… and go sell those apartments.
Because in this business, presentation is not optional: it is justice.
How do you present your projects?