The Project
YEAR
LOCATION
TIPOLOGY
CLIENT
SERVICES
YEAR
LOCATION
TIPOLOGY
CLIENT
SERVICES
The starting point
Stella del Sur is a development comprising 171 homes in Zaragoza.
On this scale, visual material is not merely an accessory:
it is the marketing tool that must sustain months of pre-sales and convince hundreds of different buyers before the building even exists.
The challenge for Grupo Lobe was not simply to showcase spaces. It was to translate into images the feeling that their architectural projects sought to evoke — peace, well-being, comfort — something that had previously eluded them in their communications.
The gap between the actual quality of the project and how it was perceived from the outside was the problem that needed solving.
What the RE Developer achieved
That 171 homes would finally have a visual identity that matched the architectural quality behind them.
In a development of this scale, bridging the gap between what the project is and what the buyer perceives is not merely an aesthetic detail:
it is the most direct selling point there is.
“At last, the buildings have the soul we wanted to convey when we presented the LOBE projects.
Now, a tour of their rooms evokes the feelings of peace, well-being and comfort we wanted to convey.
Gayarre’s efficiency and quality are a guarantee of success and provide us with the expressiveness needed to further enhance our architectural projects and thus touch the hearts of our clients.”
Does your project need something like this?
We talk and see which approach makes the most sense.