The images for a real estate development must…

Roberto Benigni surprised

undoubtedly, they must excite, without any doubt, they must excite (article previously published in January 2014) Normally, the criterion that governs a promoter is another: to explain. You want these images to help you explain your project to the interested party. The only tools you have at your disposal are the plans and their verbal … Read more

Architectural animation is the bitch

"Belle de Jour"

(article previously published in January 2014) https://vimeo.com/217527917 Just one example : to make one second of animation, 25 images are needed. Consequently, to make 1 minute of animation : 1,500 images. For a 3-minute video, 4,500 images. As the scenes are complex, each image may cost, just to calculate, more than 1 hour. I will … Read more

Urban rendering : a tram called desire

Marlon Brando fumando en "Un tranvía llamado deseo"

(article previously published in April 2012) One year has passed since the implementation of the first phase of the Zaragoza tramway. At the end of the article, I will give my personal opinion about it. To explain to the public the second phase of the works, we were commissioned to produce several photomontages. On this … Read more

Real estate demagogy in La Noria

Illuminated observation wheel beside the river at night — render created by GAYARRE.

(article previously published in February 2012) I think it has happened to all of us. When you read in the media about a subject you know about, you are surprised by the “inaccuracies” that are committed. This fact always makes me reflect when I read about something I don’t know. We must let the experts … Read more

Valle Romano, poorly thought out advertising

Mujer cogiendo de forma incorrecta un palo de golf

(article previously published in December 2011) The advantages, even for non-golfers, are evident Large green areas as landscape, silence, fresh air, absence of traffic, …The urban plans, excessively concerned with obtaining maximum profitability, cause that golf and housing are not entirely compatible. The United States is another story They know a lot about golf and … Read more

Tram Badía | new streetcar network in Palma de Mallorca

render de tranvía TRAM BADÍA en Palma de Mallorca

The communications company Bassat & Ogilvy, was commissioned by the City Council of Palma,to carry out a campaign to explain to citizens the implementation of the streetcar in the city.In turn, the production company 023 content & media, was responsible for the development of a video explaining the advantages of the urban operation. We had … Read more

Ashes & Snow, a jewel

Child monk kneeling in front of an elephant

(previously published in March 2011) Colbert conceived a sustainable touring museum He envisioned a structure that would be easy to assemble at stopover sites around the world, providing a transient environment for his work on this global tour. Ashes and Snow’s first public installation at the Arsenale in Venice, which opened in 2002, served as … Read more

The SENSES What beautiful eyes you have!

Microscopic image of the iris of an eye

(originally published in February 2011) When it comes to seduction, the FEELINGS are fundamental In architectural visualization, SIGHT seems to be the most important.Sometimes, when something is liked, it is said that it “enters through the eyes”.However, other senses can be just as important. Thus, if we make an animation, the SOUND is fundamental. We … Read more

What is Building Information Modelling [BIM]?

Close-up of Mr. Beam

(article previously published in January 2011) According to wikipedia: BIMBuilding Information Modeling, also called building information modeling, is the process of generating and managing building data management of the building during its life cycle using dynamic 3D and real-time building modeling software. in real timeto reduce wasted time and resources in the design of the … Read more

Imagine your client is blind

Smile emoticon with glasses with small GAYARRE icon

I’m talking about something that might interest you: the importance of words. Something that could mean that you don’t need renderings to sell your development. The process of attracting potential clients and the process of convincing them to buy from you needs multiple actions. From advertisements, to images, to the salesman’s speech, to the price, … Read more