I have always been fascinated by this quote from Blaise. That phrase resonates deeply with what I do when visualizing real estate projects because, at the end of the day, the most important decisions in life are not made by logic alone. They are taken to heart. Developers often focus on the rational: the technical … Read more
“My greatest illusion is to continue having illusions”. JOSE NAROSKY My greatest illusion is that your client gets excited about an illusion and that it excites you too. MY ILLUSION (3D) It’s an illusion because it doesn’t really exist. It is one of the triggers of illusion in your customer. THE ILLUSION OF YOUR … Read more
How would the perception of yourpromotion change if every visual detail screamed quality from the get-go? When every visual detail reflects quality, your customer knows they are looking at something worthwhile. Perception changes, trust grows, and the sale accelerates. The impact of an impeccable visual presentation is not only measured in how beautiful it looks, … Read more
The 3 things that must have the renderings of your promotion to sell with less effort. Renders are not just “pretty pictures”.They are sales tools. And like any tool, they can make your life easier… or complicate it if they are not well thought out. 📌 The problem: A bad rendering does not sell, it … Read more
What do DMAX’s “Gold Diggers” and 3D real estate marketing have in common? More than you can imagine. Gold diggers dive into uncharted territory, hoping to find something valuable after much effort. Sound familiar?In real estate marketing, the gold we seek is to capture the attention of buyers in a competitive market. 🔍 The search … Read more
Dear citizens and future owners, Today I introduce myself to you in a way that you may not expect. After years in politics, I have decided to take a turn and found CHANGE Inmobiliaria. The name? It’s no coincidence. Here, everything is flexible, adaptable… just like so many promises I have made in the past. … Read more
Why does the Marketing Director of a real estate developer feel insecure when it comes to using 3D visualization in their strategies? ANSWER: Doubt about whether 3D videos really influence purchasing decisions. 90% of the information our brains process is visual. And shoppers decide with their hearts, not their heads. If you are the Marketing … Read more
What a child martyr from the 13th century taught me about the importance of a good rendering in real estate marketing… On August 31, 1250, I was walking through the cobblestone streets of Zaragoza, when the bells of La Seo announced a tragedy: the torture and crucifixion of Dominguito, an altar boy and infant of … Read more
This iconic campaign created by Contrapunto BBDO in the early 80’s was and still is a total success. It is part of our life and we use this expression that everyone recognizes. ECI launched its first sales in January 1940. Linking sales with good weather or on the way to good weather is a good … Read more
A year ago, a developer saved a few euros on renderings and, surprise: is still pissed off that he didn’t sell like he dreamed. The expression “the parrot’s chocolate” has its origin in a popular anecdote from 19th century Spain, although its historical accuracy is uncertain.The story goes that in a middle-class family, where expenses … Read more