This is for promoters who are falling behind by not making a video of their development. They may need to be nudged (with data) to convince them to understand the benefits of doing so. These are the 5 that you get if we make the video of a real estate development (when you have not … Read more
What you want is that your potential customer, after being interested in several developments, only remembers yours. When you press play, that young couple who didn’t know what they were getting into when they walked through your office door won’t say a peep or blink an eye. While they watch the video, you will watch … Read more
Something is expensive when it is not worth what it costs. The world is huge.So is the real estate market. When I studied Architecture in Catalonia, I started living in Tarrasa. If you don’t know it, it is a dormitory town of Barcelona. I hope the egarenses are not offended. I’m talking about more than … Read more
Today I want to talk to you about self-criticism and effortto achieve anything we set out to do. This phrase that some attribute to Gary Player and others to Arnold Palmer (two masters of golf), I think it found its “inspiration” in an earlier one by Thomas Jefferson: “The harder I work, the luckier I … Read more
I want to talk to you about how normal is sometimes extraordinary,but first let me introduce you to a great guy. It is big because it is more than two meters long, but that is the least of it. I met this Irishman playing snooker. It is one of my passions next to golf. You … Read more
Those of our generation were amazed when we saw David Copperfield on TV making the Statue of Liberty disappear or crossing the Great Wall of China. The magic he was causing was so mind-blowing that we didn’t care what the trick was. It made large “things” disappear that we knew were there. Turning the architect’s … Read more
At the Olympics, only the chosen ones get a medal. Let’s talk about how we choose the medal images for your project. Let’s imagine that we have built a real model of your project, you know, like the ones for trains. You think that if your client can’t come to see it in person, you … Read more
You were just starting to live. You had been with your partner for several years and, making the milkmaid’s tale, you decided to take the plunge: Buying an apartment (yes, believe it or not, many developers are not born rich). Now you see it far away, but you remember it perfectly. You put a cap … Read more
This article is dedicated to my family. A few years ago, I ran into a problem: all my children’s recordings were on mini-DV tapes, a format I could no longer play. I decided to convert them to digital and that’s when something unexpected happened. Something I never imagined I not only rescued videos. I recovered … Read more
I’ve been talking about you for many posts and today it’s our turn. How so? Because we are worth it. More than 10 years ago things were not going well. We were in the fucking crisis of 2013. Work was scarce. No houses were being sold and, of course, no infographics were needed. We decided … Read more