This is for promoters who are falling behind by not making a video of their development.
They may need to be nudged (with data) to convince them to understand the benefits of doing so.
These are the 5 that you get if we make the video of a real estate promotion
(when you have not yet laid the first stone):
EXPLAIN
A video can help your customers or potential investors to visualize your project, allowing them to better understand it.
According to a HubSpot study, videos can increase project understanding by 74%.
CAPTURE THE ATTENTION
Quality videos are more engaging and can hold the audience’s attention longer than images and text.
A Forrester Research study found that one minute of video is worth 1.8 million written words in terms of impact.
(I think this is too exaggerated. A good text sells perfectly).
FINANCING
A video helps to present your idea in a more convincing way.
According to Kickstarter, projects that are submitted with videos are 50% more likely to be funded.
I believe this one more.
SHARING
Videos can be easily shared through social media and other online channels.
According to Wordstream, videos get 135% more organic reach than photos.
MEMORIALS
Videos generate memories and are more memorable than text or static images.
An Insivia study found that people remember 95% of a message when they see it in a video, compared to 10% when they read the same message in text.
All this is what happens when we make videos of real estate promotions.
You will get all 5 benefits if you also do your part by using them properly.
Will you sell only with images? Of course.
Will I sell even without images? It will if you do other actions well.
But with the video…the whole process is accelerated.
Yourself.
Look at a good example, you will be amazed.
If you want to understand how those benefits impact buyers, here’s the full guide.