You are locked in a darkened room. There are no windows. Only one door without a handle with a lock. A thread of light passes underneath it. From a corner of the room’s ceiling, a loudspeaker tells you: “You can only leave the room with a key. I can slip it under the door for … Read more
Getting excited about selling a house in a suburb of Bogota is very difficult. What I’m telling you was a slam dunk. Where there is no bush, there is no potato. When we have found ourselves with projects that were a piece of crap and that, no matter how many times we looked at the … Read more
This is an unfortunate constant in real estate development. The first one to change it will be copied by the others… “Highest qualities” “A place to live.” “Your dream apartment” “In the best location in…” “The best investment of your life” “With the best views.” “Swimming pool to enjoy with your family and friends”… Shall … Read more
I want to know if you have criteria to hire visualization services. I have a multiple-choice test for you. Whoever gets a 10 gets a prize. What, are you “turned on” by the challenge? I’m warning you, there may be more than one correct answer. Let’s get down to business. QUESTION 1 > What is … Read more
Although another day I will talk about my adventures recording hand in hand with my great collaborator David Luque, today I want to talk about two adventures that I surely would not repeat now. The first was to film from a helicopter. As I was saying, at that time (around 2010) the only way to … Read more
The other day, I met up with my friends to play cards like we’ve been doing all our lives when our wives leave us. The evening started well but ended badly. We meet as usual at the divorced man’s house. The rest of us see him as the “free soul” although deep down we prefer … Read more
Developers who only use static images take 6 months longer to sell their apartments. Here are 5 reasons why you should bet on video and not be one of them: REASON 1 > THE VIDEO IS MORE ENGAGING Video captures people’s attention in a way that static images do not. It creates curiosity. The viewer … Read more
In the real estate sector there are two types of developers: those who screw up and those who sell like crazy. I know because I have worked with both. The first of them, you can see it coming from afar. He promises whatever it takes to reduce the cost of other people’s work. He sees … Read more
When your customers enter your office, they do so with excitement but also with fear. They are little lambs and your welcoming smile gives them respect. An unbalanced power situation is perceived. They “have” the money and you have the apartment. They will be enslaved for life so that you can get rich. Yes, I … Read more
Do you know what storytelling is? What about real estate storytelling? Juan hates the beach. He doesn’t like sand.He hates roasting in the sun.He can’t stand people yelling at him. But of course, Marta, his wife has her parents’ beach apartment. Understand the benefits. It seems free even if it has costs. With her two … Read more