Developers who only use static images take 6 months longer to sell their apartments.
Here are 5 reasons why you should bet on video and not be one of them:
REASON 1 > THE VIDEO IS MORE ENGAGING
Video captures people’s attention in a way that static images do not. It creates curiosity. The viewer tries to figure out what comes next.
MOTIF 2 > EXPLORE IN MOTION
A video allows viewers to explore a home more fully and in more detail than with static images.
They see, for example, how natural light comes in through the windows or how the water in their future pool sounds.
REASON 3 > DISSEMINATION
A video reaches a wider audience than images. Videos are shared more than images both on social networks and on websites.
It is also interesting when the potential customer is not local and lives many miles away.
REASON 4 > NON FACE-TO-FACE CONTACT
It is highly recommended to trigger the first meeting.
People prefer to do research before showing interest.
The easier you make it for them, the easier it will be for them to take the next step and a quality video makes them curious to know more.
REASON 5 > INCREASES CONFIDENCE
The client thinks that if the developer has made a special effort to show them the project, it is because he is committed to the final result and that gives them a lot of confidence to move forward in the buying process. Regardless of whether they buy or not, the client perceives an exquisite treatment in the process.
The video is worth watching just for that.
There is no doubt about it: video accelerates sales.
Our clients do not repeat because we make a “cool movie” of their project.
They do it for the return they get.
But tell me, did you know these reasons, would you add any more?