In the real estate sector there are two types of developers: those who screw up and those who sell like crazy. I know because I have worked with both.
The first of them, you can see it coming from afar. He promises whatever it takes to reduce the cost of other people’s work. He sees it that way.
It lacks scruples. He wants to get rich and disappear.
He has no intention of repeating but usually disappears because he makes the same mistakes, is not so “lucky” and his greed leads him to ruin.
At the other extreme, there is the one who bases his business on the development of a company without being short-termist.
And, curiously, you can also see it coming. He understands the work of his collaborators as an investment and not as an expense.
If he doesn’t win everything he planned on the first try, it hurts him, but he accepts it. That possibility was in his plans.
As you seek continuity, treating your customer is a priority. Cultivating a good customer experience is the basis for continuing the business.
And, because he has a good head and good relationships, he always ends up coming out ahead.
You have to know how to choose your clients very well and not think that you only have to be chosen.
Not everyone is your customer, but neither are you the solution for everyone.
No names, have you had clients of both types?