(article previously published in May 2016) Is the pencil good for Architecture? Is the use of the computer good for Architecture? They are TOOLS. What are plans, technical or artistic documents? Progress in the development of an architectural project was marked, at the end of the 1980s, by the incorporation of computers in the studios. … Read more
(article previously published in April 2016) In the RRSS, apartments are NOT sold. So, what’s the point of this article? What I mean is that the sale of an apartment is not closed in the RRSS. They help to sell, as much or more, as is achieved through other channels. PATIENCE – TIMELINESS – AGILITY … Read more
(article previously published in August 2016) A very important part of the success or failure of a real estate marketing campaign can be linked to the choice of the infoarchitecture company.The images and/or animation made by this company will be the basis of your communication.When we want to close the most important purchase of our … Read more
(article previously published in August 2014) It is, without any doubt, the most important purchase of our life. Some lucky ones can dream about the project of a single-family house. 3D computer graphics allows the future buyer to dream twice: the first time when he is shown the virtual project. The second when the house … Read more
(article previously published in May 2014) The paradigm shift for selling a house Although many promoters still long for the old days to return, I hope this is not the case for you. I am not saying this with respect to market reactivation. I am referring to the way of selling. Think back. Think about … Read more
(article previously published in March 2014) Any visualization, whatever its type, has several functions. One of them is to better explain a project.I am not saying that it is the main one. Advantages of 3D drawings for technicians When working on a project between technicians, it is usually not necessary. Everyone understands the plans. However, … Read more
(article previously published in February 2014) To get financing from a bank, nowadays, you need to have a large part of the development sold before you can start talking. This can only be achieved by transmitting confidence, as nothing has been built yet. This trust must be transmitted to two different channels: the bank and … Read more
(article previously published in January 2014) Those of us who have based the development of our professional activity as architects in the presentation to architectural competitions, we know that many factors influence. Some we can control, others we cannot. How the composition of the jury influences your victory This is one of the great unknowns. … Read more
(article previously published in January 2014) There are phrases that seem untouchable. Sometimes they acquire the character of a proverb. One, perhaps the most unwavering axiom in a business relationship is this: “The customer is always right” In the case of the real estate client… sorry but NO…. Where and when was this phrase born? … Read more
(article previously published in January 2014) It goes without saying that I do not consider myself an expert, far from it, on the subject. The world of social networks (RRSS) is not something that you study, learn and set out to succeed. Not at all. I have been with them for 3 years and every … Read more