YOU ARE NOT LOOKING FOR BEAUTIFUL RENDERINGS What you want is that your potential customer, after being interested in several developments, only remembers, exclusively, yours. I hope you are INSPIRED by this short video compiling some of our latest work in 2024. I recommend you watch it on a 4K screen. https://vimeo.com/1031972741
(article previously published in June 2020) Have you ever felt like Michael Douglas in the traffic jam scene in “A Day of Rage”? I’m sure you do, especially if you live in a big city. All of us, especially those of you who suffer from it every day, have found this approach to life incomprehensible. … Read more
(article previously published in May 2020) When you’re limited, you have to play within those limits. Dennis Rodman did that perfectly. He wasn’t a technically outstanding player but he didn’t give a ball away. Here you can see some examples if you don’t know him. We’re all sick of the fucking virus. I don’t know … Read more
(article previously published in May 2020) We all agreed: we had never seen ourselves in a situation like this before. Faced with such a limiting situation, there are always two possible positions: The pessimist and the optimist. The pessimist who does not leave a window of hope open is as dangerous as the optimist who … Read more
(article previously published in April 2020) Historically, due to the absence of online media, the buying and selling of homes was a face-to-face process. The developer sold apartments and you went to his house to buy them. At most, advertising was used to advertise the offer. Most of the process was carried out at the … Read more
The Fountainhead, 1949 (article previously published in September 2017) In the previous article, I wrote about the first models, their users and the corresponding applications. Today I am writing about the models of the 21st century, which I would distinguish into two main groups: The emulating techniques of the traditional model and the new paradigm. … Read more
Donald Trump in 1980, standing next to a model of Trump Tower.Photo by Don Hogan Charles / The New York Times / Redux (article previously published in September 2017) The architectural model is a tool for understanding. It serves to reflect on volume, space, project, construction,… It is neither good nor bad in itself. There … Read more
(article previously published in June 2016) When an architect enters an architectural competition, a process is activated that has nothing to do with the development of a project. The technical development of the project is a more automatic process. “Participating in a contest is something that comes more from the gut.” It is comparable to … Read more
(article previously published in June 2016) Promoter, do you usually make a video to sell your development earlier and better? Every moment in history has had its preferred communication medium. From word of mouth, the printing press, radio, television and now the Internet, all have been means of receiving and broadcasting information. Today, in a … Read more
(article previously published in May 2016) Have you encountered any problems when hiring a viewing company? This article will help you. In any contractual relationship, there are no problems if there is goodwill on both sides. Problems, if they arise, are easier to solve if everyone is willing to be fair and assume their share … Read more