A year ago, a developer saved a few euros on renderings and, surprise:
is still pissed off that he didn’t sell like he dreamed.
The expression “the parrot’s chocolate” has its origin in a popular anecdote from 19th century Spain, although its historical accuracy is uncertain.
The story goes that in a middle-class family, where expenses had to be controlled, there was a parrot that was part of the family.
The solution to their woes was not seen in lowering their tremendously expensive standard of living a little, stopping throwing parties, or being a little more careful with their spending; but in leaving a parrot they had without the small piece of chocolate they gave him daily; which evidently did not mean an improvement in their situation.
I know that, but so do you:
The impact of a rendering that costs you three times as much tends to be zero in relation to what is at stake.
The day you understand that investing in quality renderings is the parrot’s chocolate, your sales will take off and you won’t want anything else.
Of course, it doesn’t have to be with us.
In fact, we prefer it. We can’t keep up.