The Project
YEAR
LOCATION
TIPOLOGY
CLIENT
SERVICES
YEAR
LOCATION
TIPOLOGY
CLIENT
SERVICES
The starting point
Montecito is a luxury housing development in Zaragoza where the challenge is the same as always with off-plan sales: convincing a buyer to make a major decision about something that does not yet exist.
In a competitive urban market, the subtle differences that set one project apart from another can only be conveyed if the images depict them accurately.
The renderings cover the project in its entirety: the building’s integration into the neighbourhood, the communal areas with a swimming pool, and a range of interiors where every material, every finish and every construction detail had to be seen with the same clarity as during an actual visit.
At a price that is unrivalled in Zaragoza, the buyer must have no doubts about what they are getting in return. The images had to dispel them all.
What the RE Developer achieved
Visually justify a benchmark price in the Zaragoza market.
When the finishes are presented with such precision, the price ceases to be a barrier and becomes a logical consequence of what is being purchased.
“Juan has been working with us for many years, practically since we first started out as a property management and development firm.
Although he is very particular at the start of the project regarding materials, finishes and so on, once the work begins he puts our minds completely at ease. His team’s attention to detail is second to none, and that translates into an unbeatable end product.
But, for us, the most important thing is the commercial return his work brings. Selling off-plan is not easy, especially if you want to convey every detail of the project – every detail that sets it apart from the rest. That is why good visualisation is so important in our work. It is a fundamental sales tool that facilitates the sale and helps us convey to our potential clients what our project will actually be like. This naturally translates into more effective marketing, as we ensure our client has the necessary confidence to make a confident purchasing decision.
There are many factors involved in that decision, but having GAYARRE infografia to visualise our unbuilt projects, to show our end client our project through videos and images of the highest quality, gives us great confidence and a guaranteed return.”
Does your project need something like this?
We talk and see which approach makes the most sense.