Real estate optimism vs. catastrophe > wisdom, action and hope

Rostros en blanco que muestran alegría y tristeza

(article previously published in May 2020) We all agreed: we had never seen ourselves in a situation like this before. Faced with such a limiting situation, there are always two possible positions: The pessimist and the optimist. The pessimist who does not leave a window of hope open is as dangerous as the optimist who … Read more

5 issues to consider in your images for an architectural competition

Render para concurso de arquitectura bloque de viviendas por GAYARRE

(article previously published in June 2016) When an architect enters an architectural competition, a process is activated that has nothing to do with the development of a project. The technical development of the project is a more automatic process. “Participating in a contest is something that comes more from the gut.” It is comparable to … Read more

The 5 advantages of making a good film of your project

Clint Eastwood shooting with his finger

(article previously published in June 2016) Promoter, do you usually make a video to sell your development earlier and better? Every moment in history has had its preferred communication medium. From word of mouth, the printing press, radio, television and now the Internet, all have been means of receiving and broadcasting information. Today, in a … Read more

7 key ideas on how to properly hire a visualization company

Diamonds

(article previously published in May 2016) Have you encountered any problems when hiring a viewing company? This article will help you. In any contractual relationship, there are no problems if there is goodwill on both sides. Problems, if they arise, are easier to solve if everyone is willing to be fair and assume their share … Read more

Is 3D rendering good for Architecture?

Dibujo a mano de proyecto de Zaha Hadid

(article previously published in May 2016) Is the pencil good for Architecture? Is the use of the computer good for Architecture? They are TOOLS. What are plans, technical or artistic documents? Progress in the development of an architectural project was marked, at the end of the 1980s, by the incorporation of computers in the studios. … Read more