7 movies that show you what real estate developers are like (I’ll tell you the lesson of each one) “The Gilded Lily” (1935): This film follows a young woman who poses as a wealthy heiress to impress a real estate developer. “The Fountainhead” (1949): This film centers on an architect struggling to maintain his integrity … Read more
Hey, do you prefer to entrust your project to an experienced architect or to a recently graduated architect who is showing great potential and who everyone is raving about? You know that the second one will be very willing because he wants to prove how good he is but…. PROMOTER :…but nothing. I can’t even … Read more
Most of my clients have had this question at one time or another.So I understand why you might ask that question because it requires you to make a significant investment and you want to be sure of the return. But we are immersed in an audiovisual world. And that means that reading, listening and reflecting … Read more
I know it is a very discouraging situation. You have managed (with a lot of effort) to bring him into your territory. He is sitting with you, very close. Calmly, you tell him everything and finish. Then comes one of the most important moments of the process: your reaction. Y… …it’s okay. He gets as … Read more
Your presence is very important. Yes, I know, other things are also important but, to this one, you give importance. I’m sure you don’t go to a flea market. You may visit a department store, but what you like is to go to that tailor who knows what suits you. Plus, being seen in that … Read more
There are fewer and fewer and it is difficult to distinguish which one is better. Developers, when they are ready to go on sale, transmit anxiety.We usually suffer from it because we are the last step before your customer receives the information. We don’t mind, it’s part of our job. Such anxiety often results in … Read more
PROBLEM 1 > CONVINCE OF AN UNBUILT PROJECT One of the main problems is that you sell the most expensive thing your customer will ever buy and… it doesn’t even exist! With our high quality video viewing you allow buyers to experience the property in a realistic way before it is built and that gives … Read more
I work as a translator for a living.I translate 2D drawings and build 3D models. It is often thought that one is either born with “spatial vision” or not. There are people (many of my friends) who find it impossible to interpret a blueprint. In the first two years of my architecture degree there was … Read more
(article previously published in January 2024) When you talk to the client about the values of your project, put yourself in their shoes. At first he thinks you are telling him bullshit. “Seeing is believing,” as St. Thomas Aquinas said. Your client needs proof that he trusts you. You know you are telling the truth … Read more
You too can sound like a pretentious architect. It’s beyond me. I can’t stand them.They are boring and extremely ridiculous. There will be more, but there are two groups that tend to brag about what they are as soon as they are introduced to you: architects and doctors. “I’m sorry,” but it’s a clear symptom … Read more