” Optimism sounds like a sales pitch.
Pessimism sounds like someone trying to help you”.
This phrase comes from Morgan Housel‘s book The Psychology of Money.
Optimism is the best bet for most people because the world tends to get better for most people most of the time.
But pessimism sounds smarter. Intellectually captivating, it is given more attention than optimism, which is sometimes seen as a risk-averse attitude.
An optimist does not believe that everything will be great, but believes that the chances of a good outcome are in his or her favour over time, even when there are setbacks along the way.
When you talk to people with optimism as a sales pitch, they tend to be sceptical. But if you talk to them with pessimism, if you tell someone that they are in danger, you will get their unconditional attention.
Morgan Housel writes this with the financial world in mind.
You decide how you want to apply this reflection in your real estate marketing.
If instead of drawing them a wonderful and perfect world if they buy your flat, you talk to them about the consequences of not doing so, maybe they will perceive you as more sincere. They will see you as interested in them.
They will notice that you have no interest in selling to them. That what you want is to advise them with detachment from the sale.
I leave it there.
Don’t you think that, besides, if no one else does it like this, you will be seen as different and credible?