Boomers are those people who were born between 1946 and 1964, which makes them a generation of people who are around 57 to 75 years old.
WHAT VISUAL MEDIA SHOULD YOU USE TO SELL TO A BOOMER?
High quality images and videos
They are a key tool.
Boomers have grown up looking at artwork and watching movies.
They feel comfortable when they receive information through these media.
Detailed plans
Although you will capture their attention through images and video, the good boomer needs to corroborate that what they have seen meets their expectations, their needs.
Virtual reality
Don’t waste your time and money showing them their future home by this means that they are unfamiliar with and their attitude will be unreceptive.
Many of them will get dizzy with glasses, and those who don’t will not be comfortable.
The children of boomers belong to Generation Y (born between 1980 and 1995) and Generation Z (born between 1996 and 2010).
WHAT VISUAL AIDS SHOULD YOU USE TO SELL TO A BOOMER’S CHILD?
High quality images and videos
Although the children of boomers have also seen some cinema (unfortunately of a very low quality compared to their parents’ era), they are also familiar with the audiovisual medium. What’s more, they consider themselves to be much more knowledgeable than their parents and have a better appreciation of detail.
Perfect: they will be receptive.
Detailed plans
They’re not as thoughtful as boomers but they’re not idiots either. They need to check to see if they can fit things on that floor.
Virtual reality and virtual tours
If they think they are experts when it comes to movies, imagine what they think about a boomer showing them an apartment with virtual reality glasses.
They are digital natives and are very comfortable with this technology.
Take advantage of this circumstance to sell to them there.
CONCLUSIONS
Your project may be aimed at one target or another, but eventually the children of boomers will start to think more or less like their parents. At least, that’s what history tells us. In other words, I don’t think it’s worth taking the generation gap into much consideration to do one project or another.
Something different is the adaptation to today’s visual marketing tools.
They are here and should be used, but the mistake is to do it with WHO does not suit you.
Today, the generational leap of the different target audiences does not correspond to the development of visual technology.
When the boomers are older and are no longer buyers of apartments, that will be the time to use VR and whatever comes next. In the meantime (about 5-10 years) images and video are and will be your best allies to sell your apartments.
In addition, the experience will be more “user friendly” and the recipient will be more accustomed to using it.
That’s as long as there isn’t another technological leap for the children of boomers that prevents them from being users of that metaverse or whatever comes next.