Today is the day of the “gift wrap” I told you about yesterday.
Here is one of the works we are most proud of > Urbincasa’s reef.
As I told you yesterday, we had to sell more than bricks.
To transcend with our work the “aseptic sale” to reach the heart of the potential customer.
This objective is infinitely more feasible to achieve when the client understands the strength of video as an emotional communication tool.
The potential customers of this promotion are mostly non-residents of Spain. We did not have to transmit them only the characteristics of the development itself. We had to emphasize the positive consequences of living there.
That is why, through a very well thought-out planning, we “wrapped” the offer (the properties) in a gift wrap: the aspirational details of living in this area of the Costa del Sol.
Today I invite you to see that “gift wrap” > the video.
Many thanks to Urbincasa and especially to Francisco José Cervantes and María José Florenciano for placing their trust in our work.