The other day, a potential customer gave me some bullshit.
“Your competition offers renders and videos at a lower price.
Why should I choose you?”
I understood his concern, but I knew he wasn’t seeing the whole picture. I accepted the challenge to explain the difference.
I asked him to think of an ad that really made an impact on him, one that made him stop and pay attention.
What was so special about it?
And he only found his 3 values:
- Quality.
- The emotions it aroused.
- The story he told.
I said:
“My renders and videos are not just pretty pictures.
They show the differential values of your project getting the viewer to connect emotionally and want to know more details.
It’s not just about showing, it’s about selling.”
By the end of our conversation, his tone changed. He began to understand that you can’t compare what we do with what others offer.
Something hard to believe until we collaborated for the first time and I understand it.
I know this won’t be the last time someone questions me, but every time they do, I try to be given the opportunity to show why I do what I do, even if I never tell the secret of how we do it.
I love it when someone finally sees it. And, anyone who obtusely doesn’t want to see it, simply isn’t my customer.
Or, as they prefer to hear in these cases, we’re not the company they need.
It’s all right.