CINEMAGRAPHS, 360 VIRTUAL TOURS AND SALES FLOOR PLANS FOR REAL ESTATE

Visual formats that clarify, attract and reduce doubt

Once that’s clear, choosing the right image type is no longer a problem.

These are the types of images we offer and the reasons why you should choose one over another depending on your project.

Cinemagraphs

When you need to grab attention

The visitor expects to see a rendering.

They see something in motion. And they stay.

Cinemagraph transform a quick visit into real engagement—right where it matters most:

on your website, in your promotion, in the first impression.

When you want someone who was about to drive by to stop.

The effect is immediate.

Surprise.

The visitor expects to see a static image, but something is moving within it.

That contrast captures attention better than any other visual element.

They’re not images.

They’re short videos that appear to be—and that illusion is where the whole effect lies.

We know what needs to be moved, how much, and from where.

The difference between a Viva that makes an impact and one that goes unnoticed lies in those decisions.

Sales floor plants

When you need to explain calmly

The buyer looks at the floor plan and doesn’t quite understand the layout. They ask questions. They hesitate. They hold back.

3D commercial floor plans solve that problem before it even happens:

the space is immediately clear,

and a buyer who understands is a buyer who decides.

When a buyer looks at the floor plan and doesn’t quite understand the layout.

That happening during a sales visit is expensive.

It happening on your website is even more so.

Fewer doubts,
fewer repetitive questions, and more confidence in the decision.

A buyer who understands the space moves forward.

One who doesn’t, holds back.

In 3D, with the same finishes as the still images.

This allows the client to connect both resources and build a complete mental image of the apartment.

We know where to cut the walls so the whole looks good.

We also include the axonometric view—that angle that clarifies what the plan can’t explain.

Furnished floor plan of a home with a living room, kitchen, dining area, three bedrooms, two bathrooms, and terraces — render created by GAYARRE.
Top-down view of a home with a living room, kitchen, dining area, four bedrooms, two bathrooms, a dressing room and terraces — render created by GAYARRE.
Top-down architectural floor plan of a furnished home with three bedrooms, two bathrooms, a living room, kitchen, dining area, and landscaped terraces — render created by GAYARRE.
Top-down view of a home with a living room, kitchen, bedrooms, bathrooms, and landscaped terraces — render created by GAYARRE.

360

The apartment that is visited alone

It opens its doors to any buyer, from anywhere.

When your client doesn’t live in the area and visiting in person isn’t easy.

Or when you want any buyer, from anywhere, to be able to tour the property at their own pace.

Credibility.

You convey that you have nothing to hide—that you open your home to visitors and let them explore it as they wish.

This builds trust before any conversation even begins.

At maximum resolution,
up to 16K.

The client can zoom in on every detail without any loss of quality. What you see is exactly what you get.

Using the same criteria as with still images:

we know what to show, from where, and in what order so that the journey sells, not just informs.

FAQ

These FAQs about images answer the most common questions from our clients.

Other questions can also be answered by reading the testimonials.

Before proceeding, ask yourself a few questions:

Where will your presentation be displayed? Is it for online viewing? For a projection in a theater? For a billboard at a construction site? Or does the billboard need to be visible from the road?

Each channel has its own optimal format and resolution.

We typically deliver images in 4K, but we can provide them in 16K if needed.

Don’t rush. Every project has its own values ​​and requires a specific number of images to highlight them.

However, we don’t accept orders with fewer than 5 images.

Well, it depends.

Visualizing the drawing room of the Palace of Versailles is not the same as visualizing the facade of an IKEA store. And vice versa.

If you want a rough idea, keep in mind that they’ll cost about the same.

Of course.

For over 30 years, we’ve worked with architects worldwide, providing them with these kinds of images.
We’ve even participated in countless competitions ourselves.
We know what you need based on the jury’s composition and the presentation venue.

If your project is in Zaragoza, the answer is yes.

If it’s outside of Zaragoza, we suggest hiring a professional photographer and providing them with the necessary instructions to take the photos properly.

Avoid casual or poorly briefed photography. A photomontage only works when the base image is technically right.

Yes. We have been creating photomontages for more than 30 years.

No. Nighttime images are much more labor-intensive. Sometimes, they can cost twice as much.

The cost decreases progressively if the additional images are of the same space or building with the same lighting conditions.

AI makes it possible to generate images and videos that not only show spaces, but also tell possible life stories.

Thanks to AI, visualization stops being just a technical illustration and becomes an experience that invites the buyer to picture themselves living there — helping purchasing decisions happen more naturally and effectively.

It changes how the development is communicated visually.

No. In our approach, AI doesn’t replace craftsmanship; it amplifies it.

AI is a tool that multiplies possibilities, but the intention, visual language, and direction remain in the hands of the experienced creative team.

It’s not about “technological magic,” but about applying method and sensitivity so that each image conveys genuine emotion.

AI allows for the adjustment of atmospheres, times of day, emotions, and various living scenarios within spaces, showing not only what they look like, but also how they can feel.

This helps buyers envision themselves in the home before it’s even built, creating a more powerful emotional experience than traditional renderings.

AI doesn’t replace judgment or context: without proper guidance, it can produce generic or soulless images.

That’s why a process in which the tool responds to a clear narrative intention is key, ensuring that each visualization is aligned with the project’s positioning and target audience.

You can read our overview of how AI is changing real estate visualization on G’s AI Manifesto.

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What type of images does your project need?

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