You sleep every day with the weight of funding on your head.
That forces you to sell fast.
You can do this in two ways:
LOWERING PRICES
It works but you lose profit.
You gain time but lose money.
IMPROVING MARKETING
You need more time but you can still maintain the benefit.
You have to differentiate your promotion.
Don’t skimp on the promotion of the promotion.
It will speed up sales and reduce costs. Think about it.