Throughout these years, I have met several types of promoters.
There are those who are good people and others who are not so good.
I would like to say that only the first ones do well…but it is not so.
I do not know how they do it, but some continue to succeed even if they do it badly.
I wish them luck, but there is another, safer way.
There is one factor that differentiates the real estate sector from others:
Non-recurring sales
It is not usual to sell more than one house to the same person and this “seems” to have advantages that,
in reality, are mistakes.
❌ No customer loyalty
❌ You can sell and forget
❌ You can create dissatisfied customers. You don’t care because they won’t repeat.
It is true that promotion is overwhelming.
You must be successful by meeting deadlines for the operation to be profitable.
But the most irretrievable mistake is to be short-sighted in the results.
The world is full of “unipromotion” promoters who went bankrupt the second time around.
You can be successful in one promotion, but if you don’t work on your brand, your way of doing things, your way of selling, your after-sales service, your customer-friendliness, you are doomed to fail in the next one.
Promotions are usually local and word of mouth is crucial.
If you get unsatisfied customers, they will talk bad about you and it will hurt you a lot.
If your brand does not transmit trust, if your way of selling is not very approachable, if you do not invest in a quality presentation and/or you do not treat them properly in the post-sale, the next ones will not buy from you.
This is the way it is, period.
Therefore, you have to be a “good person”, i.e. a professional committed to your future career.
With an effort that others do not make, you have more guarantees to continue with your business.
You will earn less in the first one but more in the following ones.
The ball of prestige will get bigger playing in your favor.
No one does promotions right the first time.
Beyond theory, take action with a generous attitude towards your customer.
Thus, you invest in yourself, in your future.
It’s the real world and you’re dealing with people who have memories.
Honestly, which profile do you most identify with?