Do telephone directories still exist?
Correct me if I’m wrong, but I don’t think so.
The next least entertaining thing to read that comes to mind are medical package inserts.
Not only are they boring. They take away your desire to take it if you read (with glasses in my case) the tiny text on the package insert.
Between the contraindications and the possible side effects, you don’t want to take the risk, even if a Nobel Prize winner prescribed it.
How motivating it would be if, instead, they told us only about the benefits after swallowing them.
Well, that’s it.
The same applies to real estate marketing
No matter how proud you are of the expensive materials used in the facade or the square meters of the unusable balcony or the fact that they are 10 km from the beach, don’t talk about data.
Tell your customer about the benefits.
You will not need any maintenance, you will see the beautiful fountain of the square at night from the balcony or you will be able to take a bath at sunset in less than 5 minutes.
Transport him to that aspirational future he dreams of and for which he is going to embark for life.
With data you can get to his brain, but he doesn’t decide anything there.
Reach his heart and you will close the sale. Only then will you make the decision.
In short, be a good doctor and talk to your client about the benefits of your treatment.
You can scare them with what it would mean not to buy from you, but don’t abuse it.
Doing so will change their faces and they will sign much sooner.
And you, which of the two techniques do you use to sell?