I have never had a good mouth.
I’d like to think it’s hereditary because it’s the doctor I’ve been going to the most my whole life.
I swear I’ve brushed my teeth till I’ve had enough but, you see, it hasn’t been enough.
One of my distant memories was our first dentist’s office.
It was a very luminous and pleasant space but it had a showcase that made me feel a little anxious:
A showcase full of denture casts.
I was only 10 years old and, at the time, I didn’t know if they were teeth of the dead or dentures extracted from the living.
I imagine that the dentist found it curious to expose them. I was terrified of them.
Then I did well and it didn’t hurt me but it certainly didn’t give me peace before I started and. most importantly:
That is the indelible memory I have of him after 50 years.
On occasions, I have come across images on the walls of developers that conveyed something similar. Not terror but nothing good.
From old models full of dust that they don’t want to throw away for what they cost them to very crappy infographics that look “modern” to them.
If before you start talking, while they are waiting, your customers perceive negative feelings, the process is off to a bad start.
What if there was a TV in the waiting room with a really good video of your promotion?
I dare say, at the very least, you keep them guessing.
What if to bring them into the room you tell them that they will hallucinate while they wait?
I don’t give you any more free advice. That’s enough.
If you want more, write me and we’ll set up your waiting room so you’ll be remembered all your life for good, not like my dentist.