When they limit you, you have to play within those limits, an analogy is excellently demonstrated by Dennis Rodman. While not a technically outstanding player, he never gave up, and always kept trying. You can watch some examples.
We have all had enough of the horrible virus, and I don’t know about you, but I have definitely gone through two distinct phases.
The first was anger. Angry at the situation, with the changes in plans for a year that had started out so great. After that, I focussed my anger at the politicians who didn’t seem to care. I was very critical and publicly expressed my frustration. Instead of subsiding, this anger only grew and didn’t allow me to move on.
So, I decided to stop.
I reflected upon the situation and reached various conclusions in which, to be completely honest, I couldn’t see myself being content. I entered a vicious circle where I was unable to gain control of my situation and lost energy trying in vain.
This led to the second phase, which was necessary to stop away from the first one.
As much as possible, I cut myself off from the virus. I avoided sources that informed me about the virus as there was no good news, which infuriated me.
You can’t imagine how this one thing completely changed my attitude.
TIME TO GET YOUR HANDS DIRTY
While I am in no way the inventor of this well-known method of achieving results, I can vouch for its wonderful effects, hence why I would like to share it with you.
- Do you have a clear goal?
- Do you have a plan to carry it out?
- Have you started developing it?
- Are you sticking with it, and taking it to heart?
And finally, have you already completed it?
If your answer to all of these is yes, then it is time to set a new goal, as it is this cycle of innovation and hard work that allows people to succeed in life.
While I used this process in the past, of course now the circumstances have changed. You need to adapt to succeed within your limitations, as the conditions to succeed have changed.
THE OBJECTIVE MAY BE THE SAME, BUT,
WHAT ABOUT YOUR PLAN?
Your objective effectively remains the same: To sell real estate
But your plan, can it stay the same?
Sorry to take you out of your comfort zone, but the answer is no.
It is likely that the virus will be a temporary problem, however we have been told that when it goes, it may return, and that a second wave or mutation is not only possible but likely. The virus’ appearance has created large-scale social change, and we must adapt, and mutate to combat it from a business perspective.
Luckily, while construction has slowed down to accomodate for health and safety measures, as a whole it continues to work on.
It is likely that your current project is being completed, and evidently right now is not the best time to sell, a shame since Spring is the ideal time to do so.
So the next question is: What do we do?
The answer is clear: Simply to be prepared.
You need a plan, a new plan, and this is where we come in.
Tell me what you are thinking about. If you have a plan, I’d love to hear it.
But in the meantime…
I HAVE THE PLAN FOR YOU
One of your most effective tools, the face to face contact with your clients, can not be used at the moment,
and you can no longer captivate them with your personality.
Furthermore, the confidence that you exude as a real estate agent can not be expressed accurately online, and personal house tours are clearly off the table as well.
At the moment, your client primarily values qualities.
First, that you are useful to them, and second, that you give them security.
Gaining their trust now requires a more impersonal and distant relationship, and to achieve the results you could in the past, you need high quality tools of persuasion.
BUT, JUAN, WHAT EXACTLY IS YOUR PLAN THEN?
…is the living room of your client
for the following reasons.
It is an environment where they feel comfortable
It avoids contact with other people
They are not pressured by the vendor
You need to give them not only the facts and figures, but the desire to purchase the house. Make an emotional connection, because (and I never get tired of saying this) these types of decisions are made from the heart.
If you have finished your project and know you won’t be able to start selling for a few months, you should start preparing your tools for long-distance sales.
Without a doubt, these tools need to have two main characteristics; a visual focus, and an interactive element.
That is to say, high quality and organised IMAGES from realistic and varied points of view. Allow your client to see the images and envision themselves living there, dreaming up a life for themselves in their future home.
When we watch a movie, something similar occurs. A VIDEO of your yet-to-be-constructed project will give your clients the sense of security they need to trust in you, and to help them envision their future.
Don’t doubt that video media is by far the most effective tool to succeed in this.
Our clients don’t come back to our services because they think the video we made for them was ‘cool’. They come back to use because it has sparked interest, and help them sell better and quicker.
Our 360º IMAGES is a next-level of immersion that allows your client to freely interact with the space, allowing them to decide what and where they want to see, giving them confidence in your project, believing in what they see.
This is perhaps the best substitute for a real life visit, and therefore in times of isolation, is priceless.
Our team is at your disposal to help you with all your needs and to realise your plans.
Let’s talk about your plan, and how we can help you. If you get the ball rolling, you will be ready to persuade your client, and when this is all over, you will close the deal in person. However, in the meantime, make sure to be completely prepared and ready to make yourself and the industry proud.
We have over 30 years of experience in helping real estate agents such as yourself all over the world.
Do you wish to have a good plan to make sure you don’t give up during these times?