It is widespread the appreciation of that architectural rendering animation, plus a bitch, it is of the faces.

We will explain how, in fact, it is just the opposite.

We started this article as aggressively because the cost of this type of service in architectural visualization is related to its duration. The longer the architectural rendering animation, the higher the cost.

I hate talking in terms of cost since experience has shown me that it is the best investment that can make a developer.

Value of architectural rendering animation

In a world in which every time we read less and appreciate more audiovisual content, architectural rendering animation acquires an unbeatable value.

The final client, with very little effort, serves voraciously to this type of content.

You have to step into his shoes: you are interested in mortgaged for life in a “product” that does not exist. You, the developer, must convey enough confidence to take the most important step of his life. Animation is the most efficient mechanics to achieve that goal.

The craving of the buyer to find his ideal house, plays for the sale, for the developer. But, that fact, is obviously not enough. You have to tempt the customer. And the animation is the best tool. It catches your attention and goes to the brain but of the buyer. It actives the chemistry of desire. Fantasy and magic that it produce, is PRICELESS.

It is very laborious

Of all the services that an architectural visualization company can offer (and there are few that offer it),

It is the one that requires more resources of all kinds.

Without going into great detail, it requires careful planning, a script to fell in love, a maximum image quality, an arduous own effort, maaaaaaany hours of computer calculation and all this, usually, in a very limited space of time to complete it.

Just one example: to make a second of architectural rendering animation, 25 images are needed. Consequently, for one minute of animation: 1,500 images. For a video of three minutes, 4,500 images.

As the scenes are complex, each image may cost, only to be calculated, over 1 hour. I will not keep multiplying.

Then you have to post produce all images and do the final assembly with the music.

The result is worth it, but the effort is maximum. I did not want to overwhelm you with numbers, but you should know how much things cost to value them in perspective.

It is the most effective tool

Over more than 30 years of experience, we are able to say the following:

The use of architectural rendering animation as an ally to the sales process, is the most cost effective and efficient decision can make a real estate developer. There is no doubt.

I invite you to discover the “The 5 reasons to make a good architecture animation video of your project”.

Not only it will shorten the sales process, but also you, in charge of selling, will enjoy it.

Your company brand will increase its value, you will show off your project long before laying the first stone and, most important, the results will exceed your best expectations.