What’s the client’s opinion?
You’ve already delivered the work and, physically, your defenses are low.
You’re exhausted because you’ve given everything.
A moment has arrived, in which you are not even happy with the result.
Such is the satiety that to a little perfectionist that you are, you will see much more errors than the virtues of the final result.
I think it’s normal. I think you’ve worked for months to generate about 180 seconds of video.
At this point, you are not objective. Give yourself a margin. Perception of work will be more objective as time passes.
The first viewer of your work is …
If we do consider the team, no one else has seen the job.
In addition, the perception of the equipment is very mediated.
They have been part of the process and that disqualifies them as virgin observers.
The first viewer of your work is … your family.
It does not matter if it is your partner or your children or both at the same time.
I love hearing their honest and direct opinion. Even harder than client opinion.
They are very valuable opinions. In my case, my wife, is the female point of view. Imagine the transposition to a couple who wants to buy a flat. It is one of the most important opinions.
Since we did the storyboard, we think in terms of end customer. In which things we could do to make the video what it had to become:
“A weapon of brutal seduction to provoke the purchase”
For that reason, to verify to what point of amorousness we have obtained is fundamental.
It is clear that our experience educates us to know what works best and what things do not work so well. But of course, when making new experiments we always have the doubt to see how our viewer reacts.
Children are the hardest. They have no piety. They focus more on technical considerations. In my case they were born less than 20 years ago and their language and understanding is fundamentally visual. They are devastating when they see something that does not work, which is not credible. Basically, even if they are devastating, I know that if I pass their filter, the video is very well technically speaking.
But of course, we need to know the client opinion : who pays
It is very likely that, once you have done your work fairly well, the customer’s first response is very positive.
You must think that, just before you receive it, you are waiting. He wants it, he desires it. He has paid for it and is anxious to see the result.
It is true that an excess of anxiety on your part or very high expectations, provoke a reaction of rejection. Do not be afraid of it. He hired you knowing your trajectory.
My recommendation is that once you have passed that initial phase of receiving the job,
send him a satisfaction survey to know the client opinion.
Within it you should ask him how he has lived the process and how is the result- He will feel well treated when asked for his opinion and his answers will serve you.
Always, I insist, always have the attitude to improve. If we remain in a comfortable state of satisfaction we will not be able to improve our future results.
Think of a short questionnaire (no more than 5 questions) but attack your area of pain. It will serve you. It is not a process to receive the customer’s applause. Be clear and honest by saying that you do not mind being tough in your answers.
The more it is, the more it will help you.
To finish just the most important opinion is missing: yours
My first recommendation is that you shouldn’t be tough with yourself.
You are the one who knows best what the job cost you. The headaches you suffered. You know perfectly which sequences were very laborious and which have not remained as you hoped.
Let the video rest. You’ve been watching it continuously for weeks. At the moment you are not objective. You think so, but you are not. You do not value achievements and you minimize them. Just the opposite you do with the shortcomings.
Wait at least 2 or 3 weeks and, in the meantime, do not see any project material again. One Saturday at home, after having slept well, put it on your living room TV and watch it alone. Make the effort to try to see it as if it were the first time. Obviously you will not get it but you will see it with different eyes. Look at it once.
Then turn off the TV and pick up a paper and a pencil … Oh Gosh, what an analogue I am!
Before writing anything, study the memory that has left in your mind. How was your overall impression when you saw it?
Rate it from 1 to 10. You’ll obtain worst result than the client opinion for sure.
Then you can be more analytical objectively. Study, yes, always mentally, every sequence and what memory has left you. It also values the soundtrack and the overall rhythm of the video.
It is time to draw conclusions. Write them down on paper and compare them with those received by your family and the client.
Let a month go by and do the exercise again. It will be time to draw conclusions. Write them down and save them.
When you are going to start a new project, review the test you did on your last 3 productions and make a list of the 5 things you do not want to happen again and the 5 things you want to happen for the first time.
Work> analysis> reflection> improvement
Do not hesitate to do it with your style, but follow these 4 steps more or less and you will see how each time you do things better.
Do you want to discover : MY 25 CONCLUSIONS