The realization of an animation brings many advantages and one of them is that the realization of static images is almost automatic. Here I have a selection of them.
By the way, if you want to know more details of the process, I suggest you go to this links on the blog: SAN LAZARO, details of the process
Perhaps the most relevant part of this project was the realization of video montages, i.e. inserting cg images over real filming.
ANIMATION… rather: animations
Throughout our career, we had never met a project with so much development. Development both in time and in the number and quality of the tools used for dissemination.
It is the first time we made four different versions of the video of a real estate development.
It is true that each for them is justified, especially in time. The project was developed with increasing detail and each video brought novelties.
The last one, the first one
We have preferred to show you the last one of all, San Lázaro IV, above.
The client requested a piece with more rhythm than the previous ones and with a more direct language.
It is nothing new. In fact, I would say that it is something “quite old”. However, in the real estate field, I believe that it has been underutilized. Then you will see its performance included within an app but this kind of tool is also applicable to web pages. The fact is boundaries between tools and media are more and more diffuse.Click on the image below and hold down the mouse. Then move around the screen without releasing the button. Your can surfer between different rooms of the house.
We see it every day: digital, in general, prevail over analog. Yes, I also like the smell of the books, but the tendency is very clear./div>