Helping to explain the plans

These graphical tools have a dual purpose: explaining and seducing.

It is very frustrating for both, technical and client, that the second one does not understand what the first one have thought. This is one of the few advantages that I can see today of having studied Architecture: being able to read plans, no matter how complicated they are. However, most people have not received this kind of education and the mental process of spatial information interpretation is difficult and sometimes, impossible to solve.

This is the raison d’être of commercial floor plants.

Using 2D and even 3D mechanics tools, you are able to make technical drawings more intelligible. Architectural technician have to make this effort of spatial understanding too. There are buildings easy to understand when they are built, but it is not that simple on a plan.

Therefore, architecture not only is “written” on floor plans. It also needs sections and elevations, the other spatial projections.

Sometimes, performing axonometric views or sections become in the best visual tools.

axonometric and plan views of a flat by GAYARRE infografia

When your project is out of the ordinary and…

… you have difficulties to explain it or simply they do not understand you
… their spaces are difficult to understand
… even if your plans are very well drawn, they are difficult to be understood
… and you think that whatever you do, you are not going to be able to explain them…

You are in the right place!

Our images solve these problems and some more.

For a long time our clients do not suffer selling. It is a fact: with our images, you sell faster and convince better.

Silvia Hernández Account Director in Bassat Ogilvy Comunicación
Silvia Hernández
Account Director in Bassat Ogilvy Comunicación
render facade by GAYARRE infografia

“Quality, professionalism, respect and trust.
That is what Juan inspires. When you start a project with him, you know it is going to be fine. Impeccable work. Understood commission.
And compliment timing.
What more can you ask for? Expensive of cheap? That is always relative, it isn’t?

Our services are perfect for you if …

… you know you have to invest more to earn more and they see us as an investment and NOT as an expense,
… you have a project that allows that investment,
… you understand that making images they will sell flats faster and financing costs will be reduced,
… or you want to increase the value of your brand.


  • axonometric and plan views of a flat by GAYARRE infografia
  • axonometric and plan views of a flat by GAYARRE infografia
  • axonometric and plan views of a flat by GAYARRE infografia
  • axonometric and plan views of a flat by GAYARRE infografia

  • render top view of block of flats by GAYARRE infografia
  • axonometric view of a block of flatst by GAYARRE infografia
  • axonometric view of a block of flats by GAYARRE infografia

  • axonometric view of a flat by GAYARRE infografia
  • plan view of a flat by GAYARRE infografia
  • axonometric view of a flat by GAYARRE infografia
  • plan view of a flat by GAYARRE infografia
  • plan view of a flat by GAYARRE infografia

Why commercial plans and fugal sections are the solution?

  • because the viewer understands them almost immediately
  • because the third dimension simulates reality and it is understood
  • because they are the intermediate step between planar projection and perspective
  • because, ultimately, a problem that seemed insoluble, simply disappears

Our images are unique because…

  • We are a company with experience since 1990.
  • We have create images for over 300 projects.
  • We were nominated for 2013 CGarchitect Awards (the Oscars of architectural visualization) for our short film alone.
  • We exceed the most advanced standard of image quality by far.
  • Beyond technical considerations, we capture the essence of your project and create magic to seduce your client.

I know what you are thinking: “All say the same thing”

But we were there since 1990, we got it and we continue offering the same results.


These are the benefits that you will enjoy if you order us an image…



you will accelerate the sales to the top



you will leave a positive impression on the client, even if they do not buy



you will discover a new way to sell with less effort.

You will feel more relaxed and secured in your business



you will see that animation is synonymous with efficiency



you will ennoble your brand for less than what you think

Moreover, as a digital product, the possibilities multiply:

  1. You will be able to send an email including a link to the images.
  2. Your website will become the best showcase.
  3. If your make an app, you can include in it.
  4. Give a pen drive with your images.
  5. If you share it in social networks, you will get a high spreading.
  6. Your showroom will become a magical place and the halls of your prospects, an extension of it.

Other clients talking about our images…

“We know the architectural visualization work of GAYARRE infografia from a while ago,
when they made a video titled ALONE of one of our houses in Marbella

it’s not by chance, this video, was nominee to the CGArchitect Awards 2013.
A few weeks ago, we proposed, among others, the team of Juan for the realization of a promotional video
of a rehabilitation’s project in the center of Madrid.

We would like to highlight both the quality of their images as their elegant camera movements.
The ability to show the virtues of the project with his animations, make them a persuasive tool, a seduction tool.

Both, the property and us, we are extremely satisfied with the result and we look forward to continue working with them in upcoming projects.

joaquin torres architect at A-cero architects Joaquín Torres and Rafael Llamazares, A-cero architects

“Juan Gayarre’s visualizations are an effective and decisive tool in explaining a project,
and a high-quality results are obtained in a short time.”

Enric Batlle, architectEnric Batlle, CEO at BATLLE i ROIG ARQUITECTES

“Juan is a very demanding professional with his work, he is capable of interpreting and express in a quick and effective way,
through images, value ideas of a project.
His attitude in teamwork is proactive and his contributions in design management very valuable.”

Agustín Miranda, architectAgustín Miranda, Associate architect at b720 arquitectos

“Juan Gayarre, architect and architectural visualizer expert, has been decisive in terms of expertise and quality to many projects in which 023 audiovisual have needed visualizations related to architecture for their productions.
We have collaborated in projects for the Government of Aragon, Expo Zaragoza or the Government of de les Illes Balears.
The results have always been excellent.”

David Puig, CEO 023David Puig Amorós, CEO at 023 CONTENT & MEDIA

“In all the works that Juan has collaborated, the excellent quality images and its contribution and architectural vision to highlight the most interesting values were determinant in the success dissemination of the projects.
Definitely, GAYARRE infografía is one of the best companies in our country in this field.”

Antonio Buendía, architectAntonio Buendía, architect at Exedra arquitectura

“Working with Gayarre commit yourself to study in depth the definition of the project and to consider spatially and constructively
many of the aspects already defined previously.
The crises and internal discussions are opened thanks to its high definition work, they allow progress and continually questioning taken decisions.
Certainly, its work complements the architect design process and it becomes a fundamental tool for project development at all levels.”

Francisco Lacruz, architectFrancisco Lacruz Abad, CEO architect at BernAbad

“Saragossa has fantastic people who are extraordinary professionals.
I have the chance to meet many of them in the development of urban, environmental and cultural projects.
Today I want to emphasize Juan Gayarre whom I met 10 years ago through their visualizations.
I wondered then where was the secret that made his images so seductive.
I soon realized that it was not only the sophisticated computer processing in terms of graphics, but also the enviable space management,
typical of a good architect, and the aesthetics quality of a sensitive and content artist.”

Francisco Pellicer alma pater Expo Zaragoza 2008Francisco Pellicer, CEO alma pater at Expo ZGZ 2008

“Quality, professionalism, respect and trust.
That is what Juan inspires. When you start a project with him, you know it is going to be fine. Impeccable work. Understood commission.
And compliment timing.
What more can you ask for? Expensive of cheap? That is always relative, it isn’t?

Silvia Hernández Account Director in Bassat Ogilvy ComunicaciónSilvia Hernández, Account Director at Bassat Ogilvy Comunicación

“In the daily competition, sometimes orders are decided by small differences.
Juan offers the added value of combining visualization techniques and architectural culture.
In addition, you can enjoy the increasingly unusual pleasure of working with a gentleman. Thanks Juan.”

Jaime Macipe, architectJaime Macipe, architect

“Surprising results from their works. He achieve, with his architectural visualizations, something so difficult and so precious to the imager as creating something from the plan to reality giving us the chance to putting the product in crisis like you were a qualified external observer.
He is the best publicist in the real estate business I know.
Efficient craftsman, talented artist.
This is Juan Gayarre.”

Carlos González, EngineerCarlos González, Engineer Master ETSAM Real Estate Development

“Juan is, first and something that I am proud of, my friend.
Second, an architect with knowledge and sensitivity. And finally, an excellent professional working images.
Architectural visualization is not just a material to teach but also to work and develop a project.
Working images with a good architect is to receive a new view, intelligent and understood, which edit and move forward the proposal.
We collaborated in the project of Paseo de la Independencia, a complex and controversial one for reasons beyond architecture.
Initially, the council commissioned some images to another team who were not able to explain the change of the urban character: from road to pedestrian.
They did not help, quite the opposite.
With the reform of the project, we all were aware of the need to anticipate images not only true, but also capable to grasp the intended environment,
we could count on urgent Juan collaboration.
His still images and animations did manage truly reflect what would be the project and the feelings that were sensed.
Then we worked together again in the Parque Del Agua, a work that was a jump scale for us.
I appreciated his work then, because it facilitated ours, and I take now to keep thanking him.”

alday and jover architecture and landscapealdayjover, Architecture and Landscape

I met him before anyone was engaged in architectural visualization. Since then, more than twenty years ago,
has continue to impress us with a constant creative evolution in both processes and results.
Juan Gayarre is an architect, a good architect. That makes the previous dialogue with him is fluid and concise. Targets are quickly focused.
In his works, the relationship between scales and proportions of architectural objects and elements involved in the composition,
are perfectly compatible and they express its structural potentially.
Graphic creativity, knowledge of materials, good taste in the use of graphic resources and ability to choose the best framings.
Architectural proposals in his representative expression exhibit their best qualities.
Meeting deadlines, budgets and result expectations have been amply satisfied in any of the multiple works that Juan Gayarre has developed for the firm.”

Julio Clúa, architectJulio Clúa Martínez, clc arquitectos

“Juan has collaborated with us on many occasions.
He helps us to improve the definition of the project, adding value with his work getting the satisfaction of our clients.
His artistic talent and great willingness to perfectionism, make his visualizations excellent.
With his human quality and professionalism always “supports” the changes on deadlines natural in these jobs.
Without any doubt, our collaboration has a long future together.”

Jose María Gasca, architectJosé María Gasca and Juan Ameyugo, architects

“We, as a building company, wanted to show the prospective client, visually,
How their building would be built his building from the site in its initial state to its delivery.
We needed a building professional and also specializing in architectural visualization.
Juan Gayarre meets both requirements, he is a well-known architect and capture in visualizations what the client wants to see in a realistic way.
Their images were site visits where a camera were making snapshots of the construction process of the building.
In view of the results obtained with the snapshots, we took a step further and concatenated all of them,
so we made a short video where you were able to see the building constructing on the site.
The result was spectacular.
The customer were able to see their building built and completed before the building work.
Congratulations Juan, to show our prospects how to run their building from the perspective of a construction, because,
so far, there were only images of the finished building.”

Pedro GonzálezPedro González, CTO at Conavinsa SAU (Grupo Prainsa)

“Gayarre knows how to convey not only architecture, but also that anything else we ask.”

Jesús Andreu, real estate developerJesús Andreu, CEO at Sacyr-Vallehermoso Aragón

“A good architect and a marvelous visualizer professional, together in a single person, is ideal to perform a great work.
My experience with Juan Gayarre confirmed it.”

Ángel Comeras, architectÁngel B. Comeras, architect

“The mix of architect and expert in the architectural visualization world with his patient and affable nature
make the work of Juan Gayarre and working with him always a pleasant and reliable result.
Quality, reliability and “savoir faire” define Juan.

logo bncAnna Boneta, Benecé Produccions

“I think you’re are a very professional company that understand the requirements posed by the property and solve it,
meet deadlines and with excellent graphical results.
Under some circumstances, the fees could be a barrier to hire you because not all projects have the economic capacity that requires your collaboration.
Good luck and I hope we could keep on collaboration.”

Belén Gómez, architectBelén Gómez Navarro, architect

“Juan Gayarre cultivates excellence in the field of architectural visualization.
He carefully studies the project he has to represent, he captures its best essences and shows them with a realism that many people will believe that the building has already been built.
The price?… less than the result.”

Carlos Turégano, architectCarlos Turégano, architect

“Juan Gayarre’s work, good architect, first, simplifies transmission to non-experts, but also to those who are, in our projects.
Because he not only reflects their appearance, but it captures, as a good professional, its content and meaning, so that the images he offer,
respond to the idea of whoever designs. This saves efforts, but also annoyances when the work committed disappoints you.
He is expensive, yes, but he is good and reliable in their contracts.
No risk are taken and you save time and effort to achieve excellent results. Does that does not deserve to be paid?
I believe in the 21st century you must focus on quality and pay for products that have it and this is the case of the work of Juan Gayarre.
It is a pleasure and an honor counting on Juan Gayarre’s collaboration.”

María Pilar Sancho, architectMª Pilar Sancho, General Director at Zaragoza Alta Velocidad 2002, S.A.

“The experience, the training of architects, craft and enthusiasm with which Juan Gayarre faces his job makes him a great professional.
His work is associated with quality architecture, committed and rigorous in both its projects and collaborations with other colleagues,
Where he brings his wit and ability, achieving great success.
Pioneer in Saragossa in architectural visualization, he is able to excite clients and professionals with his images,
perfectly conveying the constructive reality after a careful purification process of the initial project, surfacing spatial,
formal and constructive qualities of the project, allowing to have a great safety before it is built.
Our involvement and personal experience with Juan allows me to recommend him for any work, even if it is much undertaken.”

Emilio Rivas, architectEmilio Rivas, architect

“I started working with Juan Gayarre attracted by the quality of their images.
I hardly know him personally, but I had the chance to see some of his work, and I found them interesting.
Now, over the years, the reason why I keep coming to his study is different; and it just seems a luxury to work with a architectural visualization artist who understands and sees architecture from your same perspective: when you introduce a work, you talk to him about architecture; and when you look at the result you realize that you both have been moving in the same coordinates.
I think his work has some of Catalá Roca, he is able to reread, stress, rediscover, surprise…”

Daniel Monfort, architect