{"id":63614,"date":"2026-01-28T08:00:14","date_gmt":"2026-01-28T07:00:14","guid":{"rendered":"https:\/\/gayarre.eu\/?p=63614"},"modified":"2026-09-28T00:06:20","modified_gmt":"2026-09-27T22:06:20","slug":"and-when-you-are-promoting-apartments-that-do-not-yet-exist","status":"publish","type":"post","link":"https:\/\/www.gayarre.eu\/en\/about-gi\/blog\/and-when-you-are-promoting-apartments-that-do-not-yet-exist\/","title":{"rendered":"And when you are promoting apartments that do not yet exist?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"63614\" class=\"elementor elementor-63614 elementor-61641\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18385f8 e-flex e-con-boxed e-con e-parent\" data-id=\"18385f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ac358 elementor-widget elementor-widget-text-editor\" data-id=\"36ac358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In new real estate development, <strong>integrity<\/strong> is not just a value:<\/p><h2>is the foundation on which relationships with buyers are built.<\/h2><p>Because, let&#8217;s face it, selling something that only exists in pretty renderings and spectacular mockups takes more than persuasion:<\/p><h3>requires honesty.<\/h3><p>Promising \u201cunobstructed views\u201d knowing that in three years there will be another building next door, or showing a living room with furniture that looks like it came out of a magazine, but doesn&#8217;t actually fit in the real space, is tempting&#8230; but not complete.<\/p><p>Integrity is telling the customer:<\/p><p><em>\u201cSo is the design, so will be the finishes, and these are the conditions.\u201d<\/em><\/p><p>It is to be clear with the fine print and transparent with what the customer can expect when they receive the keys.<\/p><p>In addition, presenting <a href=\"https:\/\/gayarre.eu\/en\/services\/video\/\" target=\"_blank\" rel=\"noopener\">realistic, quality visualizations<\/a> <a href=\"https:\/\/gayarre.eu\/en\/services\/image\/\" target=\"_blank\" rel=\"noopener\">&#8211;<\/a> renderings that accurately reflect the final result &#8211; is not only a technical issue, it is a statement of principle.<\/p><p>When a client sees that the plans and models match what was promised, he not only feels confident: he recognizes that behind them there is a developer committed to the truth.<\/p><h3>Integrity in visualization not only builds buildings; it builds credibility.<\/h3><p>Because trust cannot be bought or improvised, it is earned brick by brick, promise fulfilled by promise fulfilled.<\/p><p>And in an industry where trust is everything, integrity will always be the best investment.<\/p><p>And you, really, are you of integrity?<\/p><p><em>(silence of cicadas)<br \/><br \/><\/em>If this topic interests you, <a href=\"https:\/\/www.gayarre.eu\/en\/real-estate-visualization-off-plan\/\">here\u2019s our complete guide<\/a> on how to sell off-plan through visualization<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In new real estate development, integrity is not just a value: is the foundation on which relationships with buyers are built. Because, let&#8217;s face it, selling something that only exists in pretty renderings and spectacular mockups takes more than persuasion: requires honesty. Promising \u201cunobstructed views\u201d knowing that in three years there will be another building &#8230; <a title=\"And when you are promoting apartments that do not yet exist?\" class=\"read-more\" href=\"https:\/\/www.gayarre.eu\/en\/about-gi\/blog\/and-when-you-are-promoting-apartments-that-do-not-yet-exist\/\" aria-label=\"Read more about And when you are promoting apartments that do not yet exist?\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[278],"tags":[],"class_list":["post-63614","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/comments?post=63614"}],"version-history":[{"count":5,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63614\/revisions"}],"predecessor-version":[{"id":71942,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63614\/revisions\/71942"}],"wp:attachment":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/media?parent=63614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/categories?post=63614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/tags?post=63614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}