{"id":63428,"date":"2025-10-07T08:00:52","date_gmt":"2025-10-07T06:00:52","guid":{"rendered":"https:\/\/gayarre.eu\/?p=63428"},"modified":"2026-09-27T23:53:41","modified_gmt":"2026-09-27T21:53:41","slug":"adapting-the-trojan-horse-for-real-estate-marketing-and-why-it-doesnt-work-for-you","status":"publish","type":"post","link":"https:\/\/www.gayarre.eu\/en\/about-gi\/blog\/adapting-the-trojan-horse-for-real-estate-marketing-and-why-it-doesnt-work-for-you\/","title":{"rendered":"Adapting the Trojan Horse for real estate marketing and why it doesn’t work for you"},"content":{"rendered":"\t\t
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Your customer’s brain is the impregnable fortress.<\/h2>\n

You have built a huge, beautiful horse and left it in front of the fortress.<\/p>\n

The surprised client opens his brain and allows your horse to enter.<\/p>\n

He closes his fortress and you hope, rubbing your hands together, that the plan will take its course…<\/p>\n

Y…<\/p>\n

It’s all right.<\/p>\n

\u201cBut why? I had the horse made. It wasn’t cheap at all.\u201d<\/p>\n

The horse didn’t work. Your strategy didn’t work.<\/p>\n

You forgot a fundamental detail:<\/p>\n

The horse had no warriors inside.
More than a Trojan horse, it was a Trojan horse.<\/p>\n

There wasn’t the surprise needed to \u201cbeat\u201d your client’s brain.<\/p>\n

\u201cBut why?\u201d you will ask again.<\/p>\n

Because that horse…<\/p>\n

…he had no endorphins inside him.<\/h3>\n

The horse managed to open his mind but was empty of this substance capable of opening his heart.<\/p>\n

If you hire normal infographics of your project,<\/p>\n

do not be surprised that they do not provoke the expected reaction.<\/p>\n

They may be descriptive and even beautiful but if they don’t have what it takes,<\/p>\n

your investment will have been for nothing.<\/p>\n

If you don’t want to pay for empty horses again, send me an email<\/a>.<\/p>\n

The horse will be very attractive, but it will also be full of endorphins that will accelerate the sale of your apartments.<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Your customer’s brain is the impregnable fortress. You have built a huge, beautiful horse and left it in front of the fortress. The surprised client opens his brain and allows your horse to enter. He closes his fortress and you hope, rubbing your hands together, that the plan will take its course… Y… It’s all … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":56229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[278],"tags":[],"class_list":["post-63428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/comments?post=63428"}],"version-history":[{"count":3,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63428\/revisions"}],"predecessor-version":[{"id":76153,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63428\/revisions\/76153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/media\/56229"}],"wp:attachment":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/media?parent=63428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/categories?post=63428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/tags?post=63428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}