{"id":63420,"date":"2025-09-19T08:00:40","date_gmt":"2025-09-19T06:00:40","guid":{"rendered":"https:\/\/gayarre.eu\/?p=63420"},"modified":"2026-09-27T23:51:47","modified_gmt":"2026-09-27T21:51:47","slug":"transparent-words","status":"publish","type":"post","link":"https:\/\/www.gayarre.eu\/en\/about-gi\/blog\/transparent-words\/","title":{"rendered":"Transparent words"},"content":{"rendered":"\t\t
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This is an unfortunate constant in real estate development.<\/strong><\/p>\n

The first one to change it will be copied by the others…<\/strong><\/p>\n

\u201cHighest qualities\u201d<\/em><\/p>\n

\u201cA place to live.\u201d<\/em><\/p>\n

\u201cYour dream apartment\u201d<\/em><\/p>\n

\u201cIn the best location in…\u201d<\/em><\/p>\n

\u201cThe best investment of your life\u201d<\/em><\/p>\n

\u201cWith the best views.\u201d<\/em><\/p>\n

\u201cSwimming pool to enjoy with your family and friends\u201d…<\/em><\/p>\n

Shall I continue?<\/p>\n

(another day I will make an extensive compilation).<\/p>\n

These are some of the clich\u00e9s used in the vast majority of real estate marketing actions.<\/p>\n

Are they a lie? > maybe not<\/p>\n

Are these exaggerations? > surely yes.<\/p>\n

Do you sell? > not enough<\/p>\n

Why?<\/p>\n

Because they are TRANSPARENT WORDS.<\/h2>\n

We have read and heard them so many times that they no longer have any value.<\/p>\n

We read them automatically and they do not produce any emotion in us.<\/p>\n

Are they powerful? They ceased to be when you all used them ad nauseam.<\/p>\n

And then, when you question its use, comes the fallacious comment:<\/p>\n

\u201cIt’s just the way it’s always been done and it sells<\/em>.\u201d > lie<\/p>\n

You may sell for other reasons. For the price, for the opportunity to coincide with a demand, because you have a good track record, because it is very well built,…<\/p>\n

But you don’t sell by using those transparent words<\/strong>.<\/p>\n

To use them is to miss a magnificent opportunity and no one seems to appreciate it.<\/p>\n

But there is another way of doing things much more efficiently:<\/p>\n

Use the value of words by creating a story that inspires your buyers.<\/h3>\n

And how is that done, Juan?<\/p>\n

I have a plan for you<\/strong><\/a>.
You have to be brave because it will break the mold but your sales will skyrocket.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

This is an unfortunate constant in real estate development. The first one to change it will be copied by the others… \u201cHighest qualities\u201d \u201cA place to live.\u201d \u201cYour dream apartment\u201d \u201cIn the best location in…\u201d \u201cThe best investment of your life\u201d \u201cWith the best views.\u201d \u201cSwimming pool to enjoy with your family and friends\u201d… Shall … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":56226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[278],"tags":[],"class_list":["post-63420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/comments?post=63420"}],"version-history":[{"count":3,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63420\/revisions"}],"predecessor-version":[{"id":76149,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63420\/revisions\/76149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/media\/56226"}],"wp:attachment":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/media?parent=63420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/categories?post=63420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/tags?post=63420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}