{"id":63398,"date":"2025-08-10T08:00:47","date_gmt":"2025-08-10T06:00:47","guid":{"rendered":"https:\/\/gayarre.eu\/?p=63398"},"modified":"2026-09-27T23:40:11","modified_gmt":"2026-09-27T21:40:11","slug":"arent-you-tired-of-being-told-that-you-come-first","status":"publish","type":"post","link":"https:\/\/www.gayarre.eu\/en\/about-gi\/blog\/arent-you-tired-of-being-told-that-you-come-first\/","title":{"rendered":"Aren’t you tired of being told that you come first?"},"content":{"rendered":"\t\t
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Sorry, it is beyond my strength.<\/span><\/p>\n

I can’t stand it.<\/strong><\/span><\/p>\n

In addition, it seems to me to be very, very mediocre marketing.<\/span><\/p>\n

I don’t trust<\/strong> companies that say things like this in their mission statement:<\/span><\/p>\n

\u201cFor us, you come first\u201d<\/em><\/span><\/p>\n

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\u201cWe will not rest until your happiness is complete.\u201d<\/em><\/span><\/p>\n

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\u201cOur company only thinks about helping you meet your goals.\u201d<\/em><\/span><\/p>\n

Blah, blah, blah…<\/strong><\/span><\/p>\n

Speeches of this type are typical of NGOs and religious congregations that altruistically help others without expecting anything in return. My sincere admiration to all of them. I don’t think we can ever appreciate their generosity enough. <\/span><\/p>\n

But, when I complain about these speeches, it is when I see them in companies that do have a profit motive<\/strong>.<\/span><\/p>\n

It seems ridiculous to me. Who are you trying to fool? You’re not fooling or convincing anyone. <\/span><\/p>\n

Whatever you do, quid pro quo<\/strong>, something in exchange for something.<\/span><\/p>\n

Let’s be honest. There’s nothing wrong with making money together. <\/span><\/p>\n

So, if you sell apartments, don’t tell your customers that:<\/span><\/p>\n

\u201cThis house I have built to be happy with your family.\u201d<\/strong><\/span><\/p>\n

No, sir, no. Tell him you also did it to make money. <\/span><\/p>\n

But why do I have to specify it? It’s obvious, isn’t it? <\/span><\/p>\n

Well, no. If you don’t, it looks fake. <\/span><\/p>\n

I tell you clearly:<\/span><\/p>\n

“I’m going to help you sell your apartments like you’ve never dreamed of by enjoying the process and accelerating sales.<\/em><\/strong><\/span><\/p>\n

For this, we will make a video<\/a> and some images<\/a> of your not yet built project for which you will have to invest money. Not for nothing. You have to pay for it because it costs what it’s worth and it takes a lot of effort to make it memorable. <\/em><\/strong><\/span><\/p>\n

Don’t suffer: you’ll get the bills to spare.”<\/em><\/strong><\/span><\/p>\n

Is it direct? > yes<\/strong><\/span><\/p>\n

Is it clear? > yes<\/strong><\/span><\/p>\n

Is it and does it sound sincere? > yes and yes<\/strong><\/span><\/p>\n

I don’t know about you, I feel more comfortable collaborating like this.<\/span><\/strong><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Sorry, it is beyond my strength. I can’t stand it. In addition, it seems to me to be very, very mediocre marketing. I don’t trust companies that say things like this in their mission statement: \u201cFor us, you come first\u201d   \u201cWe will not rest until your happiness is complete.\u201d   \u201cOur company only thinks … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":56176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[278],"tags":[],"class_list":["post-63398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/comments?post=63398"}],"version-history":[{"count":3,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63398\/revisions"}],"predecessor-version":[{"id":76130,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/posts\/63398\/revisions\/76130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/media\/56176"}],"wp:attachment":[{"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/media?parent=63398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/categories?post=63398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gayarre.eu\/en\/wp-json\/wp\/v2\/tags?post=63398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}