“I have no customer testimonials on the website because no one has been satisfied with the purchase of one of our homes.”
I would understand that.
I know: your customer is not a repeat customer.
Not because you have done anything wrong. Buying a house is the most expensive operation for your clients and it is very rare that they will come back to buy another one from you.
In other words, the loyalty of your customers does not have to be important for a development company.
But, of course, just because they do not repeat, does not mean that they are not satisfied with their purchase.
In general, they usually are, and you have to “take advantage” of that.
You may encounter dissatisfied customers in after-sales but, in the end, you get them to be dissatisfied. You’ve done everything they asked for.
This is the time to ask them for a testimonial of their satisfaction.
It is the necessary proof that you have done things right and, of that, you have to show off.
But why?
Because it serves to transmit CONFIDENCE to your FUTURE buyers.
It doesn’t matter if it is a short written document. A video is more advisable (it gives more credibility if possible).
But you should not let this opportunity pass you by.
Plus, since you do it right, you can have a lot of social proof of it.
So, think about it for next time.
Since your customers don’t repeat, the best proof that you’ve done it right is for them to say so publicly.
This “web-ear” is crucial to transmit confidence towards your company.
And you, do you have your website empty of testimonials from satisfied customers?