…but with brains they sell.
If you feel more comfortable, call me an exaggerator.
But let’s go to the root, to the arguments of my thoughtful reflection. 🙂
It doesn’t matter if it’s an apartment or your new cell phone. Be honest. Think about your last purchase.
Did you do it with your head or with your heart?
That yes. That then the little brain mitigates our regrets and works at full speed to validate the decision. But the decision, that last little step, comes from the heart.
However, theopposite is trueif we want to sell well.
If we are guided by the heart, we are very likely to be wrong.
It is necessary to be objective, cold and calculating.
That’s why you have to do the (cerebral) exercise of putting yourself in the buyer’s shoes.
Understand what they need and give it to them.
If you try to convince him with data and features, you force him to compare and you may lose out.
But, alas, if you reach his heart!
That’s where you earn it. That’s where you don’t escape.
Hence the need to create endorphins 💊.
If you make a video of your promotion, you will get into their heart and you will not need to appeal to their brain. The customer will justify his decision. Don’t worry about that.
Give me a tip:
What percentage of apartments have you sold by appealing to the emotional and how many by appealing to the cerebral?
That’s it 🙂