Selling a real estate development can be a complicated process, since it is necessary to present the product in an attractive and persuasive way to attract customers. Using images is a must but making a video means accelerating sales success.
THE IMPORTANCE OF IMAGE
Images are an essential tool.
They allow us to focus the customer’s attention. By choosing them well, we will direct the viewer’s attention to where we are interested in.
We will strategically highlight the values of the project.
The reflection times are slower and allow us to analyze the project calmly. This is only advisable if we have chosen very well, if we do it with intention.
Don’t make the two most common mistakes:
skimping on the budget for quality images or making too many of them.
Make the necessary but with maximum quality.
THE POWER OF VIDEO
Sitting the customer in front of a blank screen and telling them that they will now see their future home is a very exciting moment in the sales process.
The expectation of seeing something special along with the aspirational desire to improve oneself in a new home, go hand in hand before you start watching the movie.
When you “press play”, the magic is bound to happen.
I say should because making a video, in itself, is no longer a differential value.
As with images, the video must be of high quality.
But, in addition, the video has a lot of things that the image cannot give.
Another day I will go deeper into them but, just to give you an idea, the movement of the cameras, the lights, the sounds, the music, the details,….
All of this together, immerses the customer in a 2 or 3 minute experience, which very easily reaches their heart. You know, the place where they will make their decision.
The promoters who have tried it know what I’m talking about and that’s why they repeat.
THE PERFECT COMBINATION
Of course: image and video.
They provide answers, in different media and also at different points in the sales process.
Even though you need a higher investment, video brings a faster and more effective return on investment.
We do not like, like you, to “kill flies with cannons”.
The suitability of each tool must be assessed for each project, depending on the number of dwellings and their starting price.
We can advise you on its suitability in each case.
Since …
WE MAKE THE RE DEVELOPERS HAPPY