(article previously published in January 2014)
It goes without saying that I do not consider myself an expert, far from it, on the subject. The world of social networks (RRSS) is not something that you study, learn and set out to succeed. Not at all.
I have been with them for 3 years and every day I learn something new. I see how I have made mistakes and after a few weeks, I check new mistakes.
However, we also learn. That’s why I dare to talk today about social media and real estate promotion. The decision about which ones are more interesting depends on many factors. But, long before that, you have to think about:
– What is our global communication plan, online and offline.
– Decide who will be in charge of managing the online presence,
– How many people will be in charge.
– Determine who our ideal customer is.
– What message and how we are going to spread it …
… and many other things that do not fit in this article.
We will talk about how to do this another day.
Today I want you to see it clearly: you must work on your online presence.
Where is your customer?
Yes sir, everywhere.
Everyone needs a place to live.
Depending on the characteristics of your promotion, you will be able to segment and be more effective.
To a greater or lesser extent, you have always had it in mind. It is very likely that your actions have been structured in the 1.0 …(maybe you’ve heard, well, real life go).
It is time to focus your actions on 2.0. But why?
The most important thing: because your customer is there.
Because your customer has had enough of being bombarded with intrusive messages.
Because he likes to search and compare without being harassed.
The customer searches and decides, he does not want to be offered. This is happening and if you “are not” in 2.0, it creates the false appearance that you do not exist.
It is not enough to “be” (big mistake) you also have to act but with a well-designed plan.
Of course, many of your customers are not and will not be on 2.0 and will continue to visit your sales office and see your billboards, because they do not know how to use the Internet and do not know or want to hear about Facebook.
But, make no mistake, the natural trend is that every day, every hour that passes, the way to effectively approach your customer is largely based on your online presence and action.
This does not mean that you have to start from scratch. Not at all. Nor that you should forget the traditional actions that have given you such good results in the past, but if you don’t change the chip, you simply won’t exist for your client.
Your customer is there and he will find you. That’s the idea.
Another day I will talk about HOW you should and how you should NOT, from my point of view, approach your presence in the RRSS. Take my advice.
Think about what I have told you, talk to your marketing consultants and ask them questions.
It will become clear to you in no time.