When the project is weak, the site uninteresting and the developer does not want to spend money on exclusive materials…
visualization may have limited effectiveness.
The developer will need to “lie”. Well, let’s leave it at exaggerating.
Focus on highlighting the positive aspects of the project and present them in a creative and attractive way.
Visualization professionals should stay true to the reality of the project and not promise more than they can actually deliver.
This is not only ethical, but also helps build a long-term relationship of trust with the client.
One of our maxims has always been to set the bar higher than the client, that is, to give more than what they expect or ask for.
Here’s how honest emotional persuasion works in real estate.