I’ve been talking about you for many posts and today it’s our turn.
How so?
Because we are worth it.
More than 10 years ago things were not going well. We were in the fucking crisis of 2013.
Work was scarce. No houses were being sold and, of course, no renders were needed.
We decided to invest in ourselves
We wanted to do something with a triple objective:
- Improve our technical process to improve our renders.
- We chose a project from an architectural firm we would like to work with.
- We would submit the result to the CG Architect Awards that year.
[For those of you who do not know, these annual and worldwide awards are considered the “Oscars of architectural visualization”.]
The move worked out well for us
- Since we had time, we made a lot of progress technically speaking. When you are overloaded with work, you don’t have time to improve. We always improve something from one job to the next, but now, in addition, since we didn’t have a client to suggest improvements, we had all the freedom in the world.
- We decided to make a video of a project of A-cero Architects (you know, the study of the media Joaquín Torres and Rafael Llamazares). It was a villa in Marbella, one of those that take your breath away. When we finished, we sent it to them and, since then, they are one of our most recurrent clients.
- To top it off, that year, in 2013, we were nominated as finalists in one of the most prestigious categories. In the end, we didn’t win. But it didn’t matter. Being nominated put us on a global level and brought other commissions. Some of them in the USA.
In short, we turn a situation of scarcity into something very, very fruitful.
It could have gone wrong. But it worked out well.
Here you can see the video and all its repercussions.
How many infographic studios you have worked with can boast of having been nominated for these awards?
Well, that’s it.
PS. Soon, we will make a very cool self-homage to celebrate 10 years of alone. I’ll let you know.