A video of the promotion can be very effective in giving a realistic view of the project and enhancing the customer experience. In this article, I will show you the 8 main advantages to make a video of your promotion and sell it sooner and better.
ADVANTAGE 1 > GET A REALISTIC VIEW
A video provides a realistic view of the project before it is built.
This allows the customer to better understand the different spaces and helps them make the purchase decision.
Your customer understands and decides with confidence.
ADVANTAGE 2 > IMPROVE YOUR EXPERIENCE
The client will explore the project from the comfort of their home. This can be especially useful for clients who are away or do not have time to visit the developer in person.
ADVANTAGE 3 > SHOW OPTIONS
The different options available can be shown, from the choice of finishes to the layout of the rooms. This allows personalizing the experience and facilitating a better understanding of the project.
ADVANTAGE 4 > TEACH THE ENVIRONMENT
It is very useful for clients who do not know it. It allows them to have a clear idea of the nearby services and lifestyle offered by the area.
ADVANTAGE 5 > IMAGINATION
Each client, at his own pace, activates his imagination. He moves into the future by “seeing” himself there. He imagines how his life will change. And he does it comfortably, thinking about it and paying attention to every detail. It activates the aspirational process of the change of home, of the change of life.
ADVANTAGE 6 > CREATE EXPECTATION
It is like the premiere of a movie that is announced.
Now they show me the video but in a couple of years I will have the keys to move in.
The customer triggers the decision process.
If I don’t buy now, others will and I will be left without my new home.
ADVANTAGE 7 > INCREASE CONFIDENCE
It helps them feel more confident in their decision.
“If they sell it to me this good, they’ll build it even better. I believe it.”
And if they believe you, they will love you.
Be realistic, at best, they know you from third party referrals.
Make it easy. It will increase your sales effectiveness.
ADVANTAGE 8 > DIFFERENTIATE YOURSELF FROM THE COMPETITION
There is more choice. Even more options in the same area.
The price, the finishes, the m2, the light seem to be sufficient differential values.
But, if you sell with more quality than your competition, your customer is likely to see only your advantages. Seizing that moment to differentiate yourself is crucial.
In short, with an emotional video, you get into the heart of your client and that’s where he makes the decisions.
With a quality video you enter with authority and transmit confidence about what you promise.
You advance the virtues of what you will do but does not yet exist.
If you only rely on objective aspects of your project, you are missing a fantastic opportunity.
Our clients repeat and they don’t do it because the video is beautiful. They do it because they have seen that they get a return.
If you want to see how these advantages translate into decisions, read this.