Selling a development means selling more than just bricks.
In this project, that was our priority objective.
Transcend with our work the “aseptic sale” of bricks to reach the heart of the potential customer.
This objective is infinitely more feasible to achieve when the client understands the strength of video as an emotional communication tool.
The potential customers of this promotion are mostly non-residents of Spain. We did not have to transmit them only the characteristics of the promotion itself.
It was necessary to emphasize the positive consequences of living there.
That is why, through careful planning, we “wrapped” the offer (the homes) in gift wrapping paper:
the aspirational details of living in this area of the Costa del Sol.
Many thanks to Urbincasa, especially to Francisco José Cervantes and María José Florenciano for placing their trust in our work.
Tomorrow I will discover you that “gift wrap” > the video.