Beyond technical considerations about the video itself, I imagine you know these facts:
THE POWER OF TRUST
According to a Google study, 52% of consumers say that, when they are
looking for a new home, they feel more comfortable watching a video of the development. This gives them confidence and security when making their decision.
WEB IMPACT
According to a Forbes study, 65% of viewers who watch a real estate website with videos revisit it.
Videos can keep website visitors engaged and involved, increasing the likelihood that they will return in the future.
92% of video viewers on websites say they share videos with others.
PROBABILITY OF PURCHASE
According to a study by Animoto, if a customer watches a video of a home, they are 64% more likely to buy it.
Video shows the home in a more appealing way and helps buyers imagine themselves living there, which increases their interest and engagement.
SOURCES
Brightcove. (2018). The State of Online Video 2018. https://www.brightcove.com/en/resources/reports/state-online-video-report/
Google. (2019). Digital Impact on Real Estate.
https://www.thinkwithgoogle.com/consumer-insights/digital-impact-real-estate/
Forbes. (2018). Video Marketing Stats You Need to Know in 2018.
Animoto. (2019). Video Marketing: The Ultimate Guide.