If you are a promoter and work in Zaragoza, you surely know about this new exclusive promotion.
The promoter has achieved the maximum number of points (I’ll explain it now).
The promotion of luxury homes allows investing more than usual in its presentation.
You have to transmit value for both parties.
That is, you sell at a high price but, to justify it, you “give” the client the presentation that your project deserves.
This is how Gestión Común understood this operation. I applaud them for getting it right.
WHAT WAS ACHIEVED? HOW MANY POINTS?
Flying with the drone > perfectly explained the privileged location > 30 points.
With the interior sequences > he showed the width of the spaces, larger than usual > 20 points.
With the fidelity to the representation of the materials > proved that it was not a construction more > 10 points
With the light coming in at different times of the day (and also at night) > transported the potential customer to a very attractive place > other 20 points
With the attention to detail, beyond the architecture itself, they provoked the aspirational desire to want to live there > other 20 points
They made video and not just images > and with that… they got to the heart of the customer: the place where they make decisions > 40 points more.
In total, 140 points!
Are those 140 points worth the investment in the presentation?
Yes, it is.
You may say, “They would have sold it with pictures alone”.
May be.